Voice

Are You Ready for Social Audio?

In a Covid-19 era that has effectively quashed the spontaneous conversations that used to bloom in cubicle land, social audio apps have flourished.

Quick-and-Dirty Consumer Research on Clubhouse

Clubhouse is not only a barometer of culture, but also a potentially red-hot proving ground for brands as new ideas percolate within clubs and rooms. 

Is Clubhouse Your House?

Suddenly everyone is talking about Clubhouse, the invitation-only social app. And there's no bells or whistles to it, just talk.

The Coronavirus Storefront: Figuring Out What to Buy

COVID-19's impact on businesses goes beyond shutting their storefront doors; it changed the entire consumer journey.