Are You Ready for Social Audio?
In a Covid-19 era that has effectively quashed the spontaneous conversations that used to bloom in cubicle land, social audio apps have flourished.
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Voice
Quick-and-Dirty Consumer Research on Clubhouse
Clubhouse is not only a barometer of culture, but also a potentially red-hot proving ground for brands as new ideas percolate within clubs and rooms.
Is Clubhouse Your House?
Suddenly everyone is talking about Clubhouse, the invitation-only social app. And there's no bells or whistles to it, just talk.
The Coronavirus Storefront: Figuring Out What to Buy
COVID-19's impact on businesses goes beyond shutting their storefront doors; it changed the entire consumer journey.