It’s never been more important – and challenging – for businesses to embrace a culture of rapid testing and learning. And if 2020 taught us anything, it's just how quickly consumer behavior can change.
By targeting our aspirations and frustrations, MindSight provides critical insights for marketing to emotional end benefits.
Using MindSight® Emotional Intelligence to help clients navigate COVID-19
Jessica Azoulay demonstrated the fundamentals and technology of biometric user testing to an engaged crowd from IxDA.
It’s no secret that there’s a lot of emotional energy surrounding the big game this weekend.