MindSight

Three Ways to Test and Learn Rapidly – and Remotely

It’s never been more important – and challenging – for businesses to embrace a culture of rapid testing and learning. And if 2020 taught us anything, it's just how quickly consumer behavior can change.

How Brands Can Understand Consumer Preferences in the New Normal

By targeting our aspirations and frustrations, MindSight provides critical insights for marketing to emotional end benefits.

Alleviating “Brand Distance”

Using MindSight® Emotional Intelligence to help clients navigate COVID-19

How Biometrics Can Elevate Your Research Strategy

Jessica Azoulay demonstrated the fundamentals and technology of biometric user testing to an engaged crowd from IxDA.

Victory Fatigue + Brand Marketer Takeaways for the Big Game

It’s no secret that there’s a lot of emotional energy surrounding the big game this weekend.