MindSight

How Brands Can Understand Consumer Preferences in the New Normal

By targeting our aspirations and frustrations, MindSight provides critical insights for marketing to emotional end benefits.

Alleviating “Brand Distance”

Using MindSight® Emotional Intelligence to help clients navigate COVID-19

How Biometrics Can Elevate Your Research Strategy

Jessica Azoulay demonstrated the fundamentals and technology of biometric user testing to an engaged crowd from IxDA.

Victory Fatigue + Brand Marketer Takeaways for the Big Game

It’s no secret that there’s a lot of emotional energy surrounding the big game this weekend.