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Using traditional market segmentation to inform database segment personalization strategies.
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Isobar Marketing Intelligence
Brand equity gut check: A System 1 approach
Isobar Marketing Intelligence will be back at IIeX NA as Gold Sponsors, April 23-25 – this time in Austin, Texas
The Quirk’s Event Brooklyn: Beauty and the Journey Map
Perfecting a flawless digital makeover.
TMRE 2018
Isobar's key take aways and themes from this years event.
Corporate Researchers Conference
What were some of our top take-aways from CRC?
How Biometrics Can Elevate Your Research Strategy
Jessica Azoulay demonstrated the fundamentals and technology of biometric user testing to an engaged crowd from IxDA.
2018 Top 50 Innovative Company in Market Research
Isobar identified as one of the ‘Top 50 Most Innovative Market Research Companies’
Victory Fatigue + Brand Marketer Takeaways for the Big Game
It’s no secret that there’s a lot of emotional energy surrounding the big game this weekend.
Isobar Marketing Intelligence Launches MindSight Direct International
Our award-winning emotion testing technology which is now available in seven markets and will be available in 13 markets by year’s end.
Emotion AI Summit
Recently, Isobar was invited to participate in Affectiva’s Emotion AI Summit hosted at the MIT MediaLab.
Isobar Introduces MindSight Direct
MindSight® Direct is our latest product offering that combines the power of MindSight with the speed and efficiency clients are seeking.
Fast, Simple, Flexible: Introducing MindSight® Direct
A revolutionary method for studying unconscious emotions.
Isobar at The Quirk’s Event West
Isobar to present new research and introduce MindSight® Express at The Quirk’s Event West.