It’s never been more important – and challenging – for businesses to embrace a culture of rapid testing and learning. And if 2020 taught us anything, it's just how quickly consumer behavior can change.
By targeting our aspirations and frustrations, MindSight provides critical insights for marketing to emotional end benefits.
Elliot Savitzky will talk insights and innovation to inform the customer journey at TMRE’s Digital Week
Using MindSight® Emotional Intelligence to help clients navigate COVID-19
Top 50 for Strategic Consultancies and Emerging Players.
Using traditional market segmentation to inform database segment personalization strategies.
Isobar Marketing Intelligence will be back at IIeX NA as Gold Sponsors, April 23-25 – this time in Austin, Texas
Perfecting a flawless digital makeover.
Isobar's key take aways and themes from this years event.
What were some of our top take-aways from CRC?
Jessica Azoulay demonstrated the fundamentals and technology of biometric user testing to an engaged crowd from IxDA.
Isobar identified as one of the ‘Top 50 Most Innovative Market Research Companies’
It’s no secret that there’s a lot of emotional energy surrounding the big game this weekend.
Our award-winning emotion testing technology which is now available in seven markets and will be available in 13 markets by year’s end.
Recently, Isobar was invited to participate in Affectiva’s Emotion AI Summit hosted at the MIT MediaLab.
MindSight® Direct is our latest product offering that combines the power of MindSight with the speed and efficiency clients are seeking.
A revolutionary method for studying unconscious emotions.
Isobar to present new research and introduce MindSight® Express at The Quirk’s Event West.