Forrester CX Summit

Forrester 2020 CX Summit: “Get Funding or Get Fired” – Making a Business Case for CX

Businesses are taking a hard look at the cost of acquiring customers against the value that existing customer relationships bring.

Forrester 2020 CX Summit: Emotion and Empathy Drive the Customer Experience

Day 1 speakers explored various aspects of this imperative. After watching different presentations, I saw two major themes emerge: