The rise of wellness startup apps also offers some important lessons for brands regardless of what industry you are in — such as providing a mobile-first customer experience and responding to changes in consumer behavior.
How people stay fit has probably changed for good. Personal fitness brands are now stay-at-home fitness brands and providing a great customer experience sets them apart.
Maybe it’s time to rebrand CES as the Consumer Experience Show. What we’re seeing from the 2021 CES is the emergence of connected consumer experiences powering the stay-at-home economy.