Fitness

Invasion of the Wellness Apps

The rise of wellness startup apps also offers some important lessons for brands regardless of what industry you are in — such as providing a mobile-first customer experience and responding to changes in consumer behavior.

Work Out and Date: Personal Fitness 2021

How people stay fit has probably changed for good. Personal fitness brands are now stay-at-home fitness brands and providing a great customer experience sets them apart.

CES 2021 Loves Stay-at-Home Customer Experiences

Maybe it’s time to rebrand CES as the Consumer Experience Show. What we’re seeing from the 2021 CES is the emergence of connected consumer experiences powering the stay-at-home economy.