Digital Experiences

When Strategy Fails: We Write Off Start-ups Because They’re Unprofitable

We often fail to realize that startups with better experiences permanently change how we view industries and shift expectations for how products and services should be.

Invasion of the Wellness Apps

The rise of wellness startup apps also offers some important lessons for brands regardless of what industry you are in — such as providing a mobile-first customer experience and responding to changes in consumer behavior.

Why Godzilla vs. Kong Is Taking Over the World

Conventional wisdom says that releasing a movie in theaters and on a streaming platform at the same time is a no-win strategy. But the success of Godzilla vs. Kong demonstrates otherwise.

Virtual Goods, Real Money: The Gamification of the Digital Customer Experience

This virtual spend creates an enormous opportunity for businesses to generate real money on merchandise for virtual worlds.   

Work Out and Date: Personal Fitness 2021

How people stay fit has probably changed for good. Personal fitness brands are now stay-at-home fitness brands and providing a great customer experience sets them apart.

Why Virtual Showrooms Are Hot – and Getting Hotter

It’s tempting to assume that virtual showrooms are a byproduct of life during the pandemic, but as with so many other post-pandemic trends, Covid-19 accelerated behaviors that were changing already. 

In the House! Outdoor Brands Go Indoors

Industries ranging from music concerts to sports, which depend on people gathering in large groups, have adapted to the times.

Is Clubhouse Your House?

Suddenly everyone is talking about Clubhouse, the invitation-only social app. And there's no bells or whistles to it, just talk.

TikTok, TikTok: Why 2021 is the Year of Live Commerce

The pandemic accelerated a shift to e-commerce by five years, so live commerce is having a moment. And 2021 is barely under way.

Brace Yourselves: 2021 Will Change Everything about Digital Creative

If 2020 was about brands trying to win a race to create the best digital experience possible, 2021 is about rethinking the digital experience completely.

That’s All Folks! Warner Brothers and Disney Leave Their Competitors in the Dust

Industry leaders never stand still. But two of them, Disney and Warner Brothers, are moving faster than The Flash.

Game On! Why Video Games Point to the Future of Black Friday

Retailers need to provide novel ways for customers to shop digitally, and there’s no better teacher than the video game industry. 

The Quarantine Families That Play Together Stay Together

Some major brands are stepping up to help families, especially by incorporating digital to create and learn together.

Playtime is over when it comes to digital experiences

Is it too late for toy giants to win in digital?

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