Consumer Behavior

Quick-and-Dirty Consumer Research on Clubhouse

Clubhouse is not only a barometer of culture, but also a potentially red-hot proving ground for brands as new ideas percolate within clubs and rooms. 

Three Ways to Test and Learn Rapidly – and Remotely

It’s never been more important – and challenging – for businesses to embrace a culture of rapid testing and learning. And if 2020 taught us anything, it's just how quickly consumer behavior can change.

Forrester 2020 CX Summit: Emotion and Empathy Drive the Customer Experience

Day 1 speakers explored various aspects of this imperative. After watching different presentations, I saw two major themes emerge:

How Brands Can Understand Consumer Preferences in the New Normal

By targeting our aspirations and frustrations, MindSight provides critical insights for marketing to emotional end benefits.