Ideas

Rich in creativity, and an important source of daily inspiration

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Brace Yourselves: 2021 Will Change Everything about Digital Creative

| 7th Jan 2021

If 2020 was about brands trying to win a race to create the best digital experience possible, 2021 is about rethinking the digital experience completely.

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| 11th Aug 2020

It’s Time for Pivot Planning

Was it possible for a business to plan for and adapt to the COVID-19 pandemic?

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| 16th Dec 2020

Why Agencies Need to Be Maestros of Innovation

It’s time for the services industry to pivot. Again.

| 15th Apr 2021

To DTC or Not to DTC? How Direct-to-Consumer Is Evolving

DTC has exploded amid the rise of the stay-at-home economy, and providing a lovable customer experience will separate the leaders from the followers.

| 9th Apr 2021

Forrester Names Dentsu a Strong Performer

Dentsu is proud to be named a Strong Performer in The Forrester Wave: Commerce Services, Q1 2021.

| 8th Apr 2021

Invasion of the Wellness Apps

The rise of wellness startup apps also offers some important lessons for brands regardless of what industry you are in — such as providing a mobile-first customer experience and responding to changes in consumer behavior.

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