Ricardo Salema

Ricardo Salema

Chief Creative Officer | Isobar

Creative thinker, constantly working to reinvent the way companies act on brand promises.

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Latest Posts

21st Jul 2020

Reformative Change Makes CX, Commerce, and Creativity Essential

Relying on eCommerce has taught businesses to value creating an Emotionally Intelligent Customer Experience.


17th Jun 2020

Forrester 2020 CX Summit: Emotion and Empathy Drive the Customer Experience

Day 1 speakers explored various aspects of this imperative. After watching different presentations, I saw two major themes emerge:


1st Oct 2018

Dunkin’ for customers

Our own Ricardo Salema comments on the latest news from Dunkin Donuts.

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