Puja Kartan

Puja Kartan

Strategy Director | Isobar

Business strategist, endlessly curious, fueled by innovation, and an avid global wanderer.

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Latest Posts

16th Jun 2021

When Strategy Fails: We Write Off Start-ups Because They’re Unprofitable

We often fail to realize that startups with better experiences permanently change how we view industries and shift expectations for how products and services should be.


8th Feb 2021

When Strategy Fails: We Focus on Eliminating Pain Points

Fixing broken experiences is important. But if all you ever do is try not to be bad, you will be forgotten.


19th Jan 2021

How Physicians Can Put the Care into Virtual Care

Virtual care is here to stay. And it's an opportunity for providers to provide a better patient experience.


10th Jan 2019

Live from CES: A Year of Self Care

Puja Kartan reports on key themes emerging from this year's exhibition


15th Nov 2018

The Good, the Bad and the Ugly

An outlook on retail in 2019.