16th Sep 2021
How Businesses Are Innovating for Good
Can being purpose-driven unlock innovation? You bet it can.
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Latest Posts
19th Jul 2021
Own Your First-Party Data!
First-party data. It’s a sexy topic in marketing right now—dominating the agenda of marketing conversations everywhere.
15th Jul 2021
How Businesses Can Create High-Quality Content at Scale
Businesses need a more agile way to support their digital transformation with high-quality content at scale – and dentsu’s Content Symphony is the answer.
26th May 2021
Get the Squeeze on Andy Woolfolk
Our people are what make us special, get The Squeeze on the Isobar team.
7th May 2021
Are You Ready for Social Audio?
In a Covid-19 era that has effectively quashed the spontaneous conversations that used to bloom in cubicle land, social audio apps have flourished.
4th May 2021
How and Why Streaming Services Are Embracing Purpose
After enjoying a year of explosive growth during the rise of the stay-at-home economy, streaming services are not just ramping up content but also embracing purpose, especially diversity and inclusion.
30th Apr 2021
2021: The Year of Brand Consistency, Efficiency and Agility
Dentsu's latest report uncovers insights from 200 global marketers who shared their priorities and their plans for the future.
28th Apr 2021
Quick-and-Dirty Consumer Research on Clubhouse
Clubhouse is not only a barometer of culture, but also a potentially red-hot proving ground for brands as new ideas percolate within clubs and rooms.
26th Apr 2021
Three Ways to Test and Learn Rapidly – and Remotely
It’s never been more important – and challenging – for businesses to embrace a culture of rapid testing and learning. And if 2020 taught us anything, it's just how quickly consumer behavior can change.
16th Apr 2021
Get the Squeeze on Claire Bartosic
Our people are what make us special, get The Squeeze on the Isobar team.
15th Apr 2021
To DTC or Not to DTC? How Direct-to-Consumer Is Evolving
DTC has exploded amid the rise of the stay-at-home economy, and providing a lovable customer experience will separate the leaders from the followers.
9th Apr 2021
Forrester Names Dentsu a Strong Performer
Dentsu is proud to be named a Strong Performer in The Forrester Wave: Commerce Services, Q1 2021.
8th Apr 2021
Invasion of the Wellness Apps
The rise of wellness startup apps also offers some important lessons for brands regardless of what industry you are in — such as providing a mobile-first customer experience and responding to changes in consumer behavior.
5th Apr 2021
Why Godzilla vs. Kong Is Taking Over the World
Conventional wisdom says that releasing a movie in theaters and on a streaming platform at the same time is a no-win strategy. But the success of Godzilla vs. Kong demonstrates otherwise.
30th Mar 2021
Invest in CX to Win During Uncertainty
How do you future proof your business? A new Adobe report suggests investing in customer experience is what separates the leaders from the pack.
24th Mar 2021
Get the Squeeze on Sameena Balram
Our people are what make us special, get The Squeeze on the Isobar team.
17th Mar 2021
Virtual Goods, Real Money: The Gamification of the Digital Customer Experience
This virtual spend creates an enormous opportunity for businesses to generate real money on merchandise for virtual worlds.
16th Mar 2021
Isobar Named a Leader in Gartner 2021 Magic Quadrant for Global Marketing Agencies
We're proud to have been positioned as a Leader for the seventh consecutive time.
11th Mar 2021
Creative Commerce Is in Every Brand’s Future
With creative commerce, brands need to use the power of digital creative to develop an emotional bond with people where they are online, convince them to purchase, and then manage the back-end seamlessly.
3rd Mar 2021
Work Out and Date: Personal Fitness 2021
How people stay fit has probably changed for good. Personal fitness brands are now stay-at-home fitness brands and providing a great customer experience sets them apart.
25th Feb 2021
Get the Squeeze on Damien O’Mahoney
Our people are what make us special, get The Squeeze on the Isobar team.
22nd Feb 2021
Why Virtual Showrooms Are Hot – and Getting Hotter
It’s tempting to assume that virtual showrooms are a byproduct of life during the pandemic, but as with so many other post-pandemic trends, Covid-19 accelerated behaviors that were changing already.
11th Feb 2021
In the House! Outdoor Brands Go Indoors
Industries ranging from music concerts to sports, which depend on people gathering in large groups, have adapted to the times.
9th Feb 2021
Get the Squeeze on Claire Mirisola
Our people are what make us special, get The Squeeze on the Isobar team.
4th Feb 2021
Why the Travel Industry Is Coming Back
The travel industry is far from out of the woods. Its recovery will take a very long time, but we believe the industry is poised for a comeback in 2021.
2nd Feb 2021
Is Clubhouse Your House?
Suddenly everyone is talking about Clubhouse, the invitation-only social app. And there's no bells or whistles to it, just talk.
21st Jan 2021
Get the Squeeze on Evon Yao
Our people are what make us special, get The Squeeze on the Isobar team.
12th Jan 2021
TikTok, TikTok: Why 2021 is the Year of Live Commerce
The pandemic accelerated a shift to e-commerce by five years, so live commerce is having a moment. And 2021 is barely under way.
7th Jan 2021
Brace Yourselves: 2021 Will Change Everything about Digital Creative
If 2020 was about brands trying to win a race to create the best digital experience possible, 2021 is about rethinking the digital experience completely.
22nd Dec 2020
Get The Squeeze on Heather Fellows
Our people are what make us special, get The Squeeze on the Isobar team.
21st Dec 2020
That’s All Folks! Warner Brothers and Disney Leave Their Competitors in the Dust
Industry leaders never stand still. But two of them, Disney and Warner Brothers, are moving faster than The Flash.
3rd Dec 2020
Get The Squeeze on Justin Earley
Our people are what make us special, get The Squeeze on our team.
17th Nov 2020
Get The Squeeze on Cláudio De Souza
Our people are what make us special, get The Squeeze on the Isobar team.
13th Nov 2020
What Black Friday? Why Singles Day Matters
Singles Day may provide interesting lessons for US retailers looking ahead to the 2020 holiday shopping season.
12th Nov 2020
Get The Squeeze on Steph Wulz
Our people are what make us special, get The Squeeze on the Isobar team.
10th Nov 2020
Four Big Ways the CMO Is Changing During the Pandemic
CMOs are in high demand as businesses turn to them to figure out how to build their brands during a time of uncertainty.
29th Oct 2020
The Quarantine Families That Play Together Stay Together
Some major brands are stepping up to help families, especially by incorporating digital to create and learn together.
20th Oct 2020
Why Settle for Boring? Creative Experiences in the Age of Covid-19
Providing a convenient customer experience is so 2020. To succeed going forward, businesses must engineer delight through creative experiences.
9th Oct 2020
Dinosaurs and Superheroes: Why Your Car May Become a Virtual Playground
Extended reality experiences such as augmented reality (AR), mixed reality (MR), and virtual reality (VR) play two crucial roles in the adoption of fully autonomous vehicles.
23rd Sep 2020
DTC as an Experience: Lessons Learned from the Spirits Industry
Like many industries, the spirits category has seen a rise in direct-to-consumer (DTC) sales as the COVID-19 pandemic affects on-premise consumption.
10th Sep 2020
Why Businesses Are Investing in Augmented Reality
What does the uptake of augmented reality (AR) look like in this new era of social distancing? What kind of opportunities exist for businesses to embrace AR?
25th Aug 2020
Target and Walmart Show Why Curbside Pickup Is Essential
Quarterly earnings show which companies are set-up for success.
22nd Jun 2020
#BelongHere
Isobar has decided to join the push to make Juneteenth a national holiday.
22nd Apr 2020
The Full View: Insights and Innovation to Inform the Customer Journey
Elliot Savitzky will talk insights and innovation to inform the customer journey at TMRE’s Digital Week
10th Jan 2020
CES 2020 Day 3 recap
We finished our week at CES by swinging by Eureka park one last time.
10th Jan 2020
Looking Forward to Retail’s Big Show
With NRF 2020 Retail’s Big Show approaching, our team is gearing up for three days of immersion in the latest technologies and trends impacting retailers.
9th Jan 2020
CES 2020 Day 2 recap
Worldwide VR, gesture controls, and personalized flight information by Delta
8th Jan 2020
CES 2020: Day 1 Recap
Future of podcasts, hand tracking and...key fobs?
7th Jan 2020
CES 2020 preview: The expectations and excitement
Greetings from Las Vegas!
20th Dec 2019
Happy Holidays from Isobar!
This year, we were able to give something that can’t fit in a box or an envelope to our clients.
26th Sep 2019
Cannabis Marketing is Stuck in the Stone Age
Though cannabis has been around for what seems like ever, it’s a new territory for marketers and is a whole new world of brands.
26th Sep 2019
We Could All Do With a Bit More Inspiration
Designing for inspiration, not interruption.
24th Sep 2019
Audio is Here to Stay
Voice is on the up and up.
24th Sep 2019
Inclusivity: We’re Not There Yet
The Road to Eradicating Ageism
23rd Sep 2019
The State of AI: It Needs the Human Touch
To start things off, we headed to a panel on The State of AI
19th Sep 2019
Four female leaders on growing a culture of innovation
Kickass quotes from some leading adland women at the Digital Marketing World Forum
13th Sep 2019
Transforming U.S. Air Force Information Technology
Insights from the Air Force IT & Cyberpower Conference
12th Sep 2019
What Are You Really Loyal To?
Finding a Way to Turn Consumers Into Loyalists.
11th Sep 2019
Embracing VR to Build Brand Equity
How the Unlikeliest of Brands Can Leverage VR to Engage 18 - 25 Year Olds
11th Sep 2019
The Next Frontier of Commerce
A Power Luncheon at Code Commerce
3rd Sep 2019
Growing A Culture of Innovation
A Sneak Preview of What’s to Come at #DMWF.
28th Aug 2019
Adweek’s Project Isaac Awards: Firstborn Makes the Sneaker Drop Cool Again
A Q&A with the Firstborn team.
28th Aug 2019
Adweek’s Project Isaac Awards: A Virtual, Human Experience
A Q&A with Dave Meeker, Chief Innovation Officer
15th Jul 2019
Challenge Coins, the 10th Tee + Cloud Migration
A Quick Look Back at the MITs
12th Jul 2019
Isobar identified as one of the ‘Top 50 Most Innovative Market Research Companies’
Top 50 for Strategic Consultancies and Emerging Players.
3rd Jul 2019
Get The Squeeze on Ashli Eigenrauch
Our people are what make us special, get The Squeeze on the Isobar team.
19th Jun 2019
How Can You Stand Out in Commerce?
Make Things People Want
19th Jun 2019
Alexa, How Do I Design a Great Voice Experience?
Our CCO Shares Insights
18th Jun 2019
It All Started With a Bit of Improv…
Day one did not disappoint and we’re already well into day two of one of our biggest events of the year.
18th Jun 2019
Transformation is Always a Human Story
To kick things off at Salesforce Connections, Ricardo let the audience in on a little secret.
11th Jun 2019
Isobar at CNX 2019
From demos at the booth to sessions on the main stage, we’ve got a lot going on next week at Salesforce Connections
10th Jun 2019
CNX 2019 | The Future of Customer Engagement
What we’re looking forward to at this year’s event
11th Apr 2019
Get The Squeeze on Holly Ferguson
Our people are what make us special, get The Squeeze on the Isobar team.
31st Mar 2019
AEM 6.5, AI and Adobe Analytics
Adobe sessions gave us many reasons to be excited.
24th Mar 2019
Diamonds Are Forever
Isobar Heads to Adobe Summit as a Diamond Sponsor
15th Mar 2019
SXSW 2019: Healthcare, Retail + Innovation
This year our team zeroed in on three key areas
13th Mar 2019
Adobe Summit 2019 | Innovative. Informative. Inspiring.
Check out what we have going on at the big event!
8th Mar 2019
SXSW: Let’s Face It, We Really Just Go for the Tacos
Our Team Gears Up for the Annual Austin Event
8th Mar 2019
It’s Time to Un-Tip the Scales Once and For All
IWD 2019: #BalanceForBetter
15th Feb 2019
Isobar Good: Where We’re Headed
As our teams set their agendas for 2019, here’s a quick look at what each of our office leads has planned for an excellent year of Isobar Good.
13th Feb 2019
Get The Squeeze on Rudy Loo
Our people are what make us special, get The Squeeze on the Isobar team.
1st Feb 2019
Emerging Trends from NRF 2019
Download the report for key trends for brand and retailers from the show.
1st Feb 2019
Super Bowl: The High Holy Day…for Creatives
Super Bowl has long been considered the highest, holiest day for creatives. Let's see what our own creatives have to say.
25th Jan 2019
Q&A With Deb Boyda and Neal Sharma
Isobar welcomes DEG to the family
18th Jan 2019
NRF 2019: It’s All About the Experience
A look back at NRF 2019 - Retail's Big Show.
10th Jan 2019
Zwilling: A Transformation for the Ages
Serving up e-commerce.
10th Jan 2019
It’s Time for the Big Show
NRF 2019
4th Jan 2019
CES…We’re Coming for You
Viva Las CES
4th Jan 2019
2019 Design Trends: What’s In and What’s Out?
Our design team shares what's in and what’s on its way out
20th Dec 2018
Warm Wishes Brought to You by AR
Happy Holidays from the Isobar Team!
20th Dec 2018
Get The Squeeze on Erin Ackerman
Our people are what make us special, get The Squeeze on the Isobar team.
10th Dec 2018
Q3 2018 Quarterly Growth Report
Staying on top of a continuously evolving marketplace.
5th Dec 2018
A Look at Isobar Commerce in 2019
Steve Coy + Shawn Mishra take a look at the future of commerce at Isobar coming off of the Forrester Wave recognition.
19th Nov 2018
Annual Women’s Community Charity Auction
All money raised benefited Girls Who Code.
12th Nov 2018
Get to Know Them: A Q&A With Our C Suite
Up close and personal with our CTO, CMO and CIO.
30th Oct 2018
The 2018 Hatch Awards
Wins, Work and Keytar Bear.
28th Oct 2018
TMRE 2018
Isobar's key take aways and themes from this years event.
26th Oct 2018
WIRED25: The Top Moments
Our favorite moments from WIRED25.
9th Oct 2018
Digital Strength Index Consumer Staples Report
Experiences that connect with customers.
9th Oct 2018
Corporate Researchers Conference
What were some of our top take-aways from CRC?
5th Oct 2018
How Did Aeronaut Come to Be a Cannes Lion Winner?
Find out during the Analytics Rising Webinar.
5th Oct 2018
Isobar at #AWNewYork
Coverage from our sessions at this year's AWNY.
14th Sep 2018
Isobar Launches The Squeeze
Welcome to The Squeeze.
11th Sep 2018
My Summer Internship in a Word: Immersive
The Isobar Marketing Intern shares her experience in the Chicago office this summer.
6th Sep 2018
Isobar to Serve as Digital Experience Agency for WIRED25
Pleased to announce our partnership with WIRED25 as the event's digital experience agency.
20th Aug 2018
Bring Isobar to SXSW 2019! Vote Now
We need your help! We’d like to bring our people and ideas to the SXSW stage again in 2019.
30th Jul 2018
How Biometrics Can Elevate Your Research Strategy
Jessica Azoulay demonstrated the fundamentals and technology of biometric user testing to an engaged crowd from IxDA.
11th Jul 2018
2018 Topline Report
The Topline Report is our broad, annual review of the link between digital strength, shareholder value, and future revenue.
1st Jul 2018
Q1 2018 Quarterly Growth Report
Staying on top of a continuously evolving marketplace.
19th Jun 2018
The Digital Strength Index: Magnitude Explained
Magnitude: The size of a company's digital presence.
18th Jun 2018
The Power of (Work) Friendship
A look back at Inforum Michigan's 56th Annual Meeting and the power of work friendships.
1st Jun 2018
Isobar Wins MediaPost 2018 Appy Award for Heidelberg Project App
The app was also a finalist in the Charity/Non-Profit category.
28th May 2018
2018 Top 50 Innovative Company in Market Research
Isobar identified as one of the ‘Top 50 Most Innovative Market Research Companies’
12th May 2018
Q4 2017 Quarterly Growth Report
Staying on top of a continuously evolving marketplace.
3rd May 2018
SXSW Afterglow: The Sessions That Stuck with Me
From gender diversity to technology, there was no lack of resonating content at SXSW 2018.
3rd May 2018
Isobar Named a Finalist for the Appy Awards
MediaPost selected the Heidelberg Project App in both the Charity/Non Profit and Mapping/Location-Based/Place-Based categories
18th Apr 2018
Isobar Named Finalist for 2018 MITX Awards
Aeronaut VR selected for Best Artificial, Virtual or Mixed Reality Application Category
23rd Mar 2018
Adobe Summit 2018: We’re Coming for You
A quick look at what our team is looking forward to at the 2018 Adobe Summit.
21st Mar 2018
SXSW 2018 Recap Report
The top tech, trends and highlights from the 2018 SXSW Interactive Festival.
19th Mar 2018
A Look Back at SXSW
Highlights from the 2018 festival.
14th Mar 2018
Extreme Bionics: The Future of Human Ability
How can technology expand physical limits? This and more was covered in Extreme Bionics: The Future of Human Ability.
12th Mar 2018
Can Physical Retail Be Saved?
Five realities of 2018 that retailers need to face.
9th Mar 2018
The “How” Behind the Digital Strength Index
Our latest post explains how the Digital Strength Index was created.
8th Mar 2018
Inforum’s International Women’s Day Event: Are We There Yet?
Key takeaways from Inforum's International Women's Day Event.
4th Mar 2018
Storytelling, Machine Learning and Human Experiences
Just a few of the things we're looking forward to at SXSW.
23rd Feb 2018
It’s All About the Measurement
Our unique ability to measure ROI of AR/VR experiences lands us on Fast Company’s radar.
13th Feb 2018
What Happens When Three Giants Come Together to Fix Healthcare?
Check out the different takes on the big healthcare announcement:
2nd Feb 2018
Victory Fatigue + Brand Marketer Takeaways for the Big Game
It’s no secret that there’s a lot of emotional energy surrounding the big game this weekend.
29th Jan 2018
The Digital Strength Index Explained
In our latest blog series focusing on digital strength, we will break down the specific findings from our Digital Strength Index (DSI).
22nd Jan 2018
CES 2018 | A Future Still in Development
Check out our recap from CES 2018!
19th Jan 2018
Behind the Scenes:
As part of our partnership with the Heidelberg Project, we created an app that provides an interactive history and map of the installation.
16th Jan 2018
Iconic Detroit Outdoor Art Environment, The Heidlberg Project, Launches App
Created by Isobar, the app gives visitors an insider tour at Tyree Guyton’s work.
11th Jan 2018
Putting the Consumer Back in Consumer Electronics
Predictions for CES 2019 and lots of connected devices.
10th Jan 2018
CES Consumer Experience
This year at CES, maturity seems to be the talk of the town.
9th Jan 2018
Okay Google…Can You Ask Alexa to Turn off the Lights?
AI assistants battle it out to become our favorite.
5th Jan 2018
CES: The Tell-tale Sign That a New Year Has Commenced
Our on the ground team shares what they are most looking forward to at this year's show.
12th Nov 2017
A Call to Action for Girls Who Code: The 2017 Office-Wide Auction
For the second time, Isobar hosted an auction to raise money for Girls Who Code – but this time, we took it national.
8th Nov 2017
3% Conference Takeaways
Some of our favorite moments from the 3% conference.
7th Nov 2017
To the Women of the Evolution, We’re in This Together
A 3% conference first timer shares her experience from the highly anticipated event.
6th Nov 2017
Discomfort, Privilege and Unconscious Bias: Just a few highlights from The 3% Conference
Since the inception of the 3% Conference, the number of female creative directors has risen from 3% to 29%
2nd Nov 2017
Isobar Marketing Intelligence Launches MindSight Direct International
Our award-winning emotion testing technology which is now available in seven markets and will be available in 13 markets by year’s end.
1st Nov 2017
Big Eight Retail
For our first analysis of the retail industry Isobar and alpha-DNA evaluate eight of the largest retailers by revenue.
4th Oct 2017
We had it all covered at #AWNewYork
This year, we had two speakers representing Isobar covering two of the hottest industry topics: AI and emotion science.
2nd Oct 2017
Emotion AI Summit
Recently, Isobar was invited to participate in Affectiva’s Emotion AI Summit hosted at the MIT MediaLab.
29th Sep 2017
Facing the Data and Technology Transparency Problem
Another strong theme at this year’s AWNY revolved around addressing the technology transparency problem.
27th Sep 2017
Is it critical? Yes. Unequivocally, Yes.
The second day of Advertising Week had a lot of focus on diversity, inclusion, uniqueness and controversy.
27th Sep 2017
Is the usage of data in advertising delighting or deterring consumers?
The value of data, how it is used, and how it is obtained by companies is a hot topic at this year’s AWNY.
26th Sep 2017
The agency of the future, what does it really look like?
The evolving role of the advertising agency is a big theme at this year’s Advertising Week.
26th Sep 2017
Slash Culture: The Continued Rise of the Millennial Consumer
Lessons learned from #AWNewYork.
25th Sep 2017
Artificial Intelligence: The Reality, The Future, The Pros and The Cons
It only took a few hours at AWNY to recognize that AI is going to be the most talked about “buzz word."
19th Sep 2017
A Look Back on our Favorite Sessions from the Digital Summit Detroit
Our crew selected a slew of interesting sessions to attend.
18th Sep 2017
Virtual Reality: Measuring User Experiences, Justifying Investment
Coverage of our session at the Digital Summit Detroit.
15th Sep 2017
Isobar and Wyndham Worldwide Take Home WebAward
The winners of the 2017 WebAwards were announced and we were honored to be recognized for our work with Wyndham Worldwide.
8th Aug 2017
Yes, it’s that time of year again: PanelPicker Time.
It’s time to vote! We need your help to bring our best and brightest to the SXSW stage.
7th Aug 2017
Turning Lemons into Lemonade: The Re-Cap
A look back at the Boston Design Meetup.
26th Jul 2017
How to Turn Bad Ideas into Great Ones (or Lemons into Lemonade)
Highlights from the Boston Design Thinking Meetup.
19th Jul 2017
What We’ve Been Up To in the NowLab: From VR in the Sky to New Ventures with Lionsgate & Unity
Industry insiders from the media, entertainment, agency and software worlds converged to attend the VR in the Sky Conference.
5th Jul 2017
Carnegie Mellon School of Design Alumni Event
On Thursday, June 22 Isobar Boston hosted more than 40 alumni from Carnegie Mellon’s School of Design at a reception […]
19th Jun 2017
Hackathon Explores the Future of Learning through Virtual Reality
The Isobar NowLab kicked off the summer with a VR Hackathon: Learn By Doing.
31st May 2017
Approach to Innovation // Isobar NowLab
Learn more about the IsobarNowlab.
23rd May 2017
General Motors Supplier of the Year
Dentsu Aegis Network received, GM Supplier of the Year during the annual Supplier of the Year awards ceremony.
12th Apr 2017
Isobar Introduces MindSight Direct
MindSight® Direct is our latest product offering that combines the power of MindSight with the speed and efficiency clients are seeking.
11th Apr 2017
Fast, Simple, Flexible: Introducing MindSight® Direct
A revolutionary method for studying unconscious emotions.
10th Apr 2017
Uniting Art with Music : Isobar & CHIVR
Since 2015, Isobar has been building a robust capability in virtual, augmented and mixed reality design and development.
6th Apr 2017
Ladies First
At the latest CMO Breakfast Series presented by The Boston Ad Club, Keds CMO Emily Culp walked attendees through the latest campaign she’s spearheading.
23rd Mar 2017
SXSW 2017: The Year of Empathy
Our take on the 2017 SXSW Interactive Festival.
17th Mar 2017
Isobar Sponsors 2017 Adobe Summit
As a premier Adobe partner, we are proud to be a gold sponsor of the 2017 Adobe Summit.
16th Mar 2017
AI and Emotion Science
AI sessions were some of the most popular at SXSW this year.
16th Mar 2017
IxDA 2017
What inspired us from the IxDA’s Interaction ’17 conference? Read more to find out.
15th Mar 2017
Making Sound Decisions For Immersive Experiences
A look at SXSW sessions dedicated to the sense of hearing and audio innovation.
14th Mar 2017
Cozy with Cookies
How to kindly and respectfully connect the data dots.
14th Mar 2017
Fraying the Cord – the future of OTT
The SXSW cord cutting panel that caught our eye.
6th Mar 2017
Versions 2017
Recently, Isobar sponsored VERSIONS, an annual conference on creative practice and virtual, augmented, and alternate realities. The conference spanned […]
23rd Feb 2017
Isobar at The Quirk’s Event West
Isobar to present new research and introduce MindSight® Express at The Quirk’s Event West.
13th Jan 2017
CES 2017: What You Need to Know
We kicked off the new year with CES and our team was on the ground to determine what has potential and what was all hype.