5th Dec 2018
A Look at Isobar Commerce in 2019
Steve Coy + Shawn Mishra take a look at the future of commerce at Isobar coming off of the Forrester Wave recognition.
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Latest Posts
19th Nov 2018
Annual Women’s Community Charity Auction
All money raised benefited Girls Who Code.
12th Nov 2018
Get to Know Them: A Q&A With Our C Suite
Up close and personal with our CTO, CMO and CIO.
30th Oct 2018
The 2018 Hatch Awards
Wins, Work and Keytar Bear.
28th Oct 2018
TMRE 2018
Isobar's key take aways and themes from this years event.
26th Oct 2018
WIRED25: The Top Moments
Our favorite moments from WIRED25.
9th Oct 2018
Corporate Researchers Conference
What were some of our top take-aways from CRC?
5th Oct 2018
How Did Aeronaut Come to Be a Cannes Lion Winner?
Find out during the Analytics Rising Webinar.
5th Oct 2018
Isobar at #AWNewYork
Coverage from our sessions at this year's AWNY.
14th Sep 2018
Isobar Launches The Squeeze
Welcome to The Squeeze.
11th Sep 2018
My Summer Internship in a Word: Immersive
The Isobar Marketing Intern shares her experience in the Chicago office this summer.
6th Sep 2018
Isobar to Serve as Digital Experience Agency for WIRED25
Pleased to announce our partnership with WIRED25 as the event's digital experience agency.
20th Aug 2018
Bring Isobar to SXSW 2019! Vote Now
We need your help! We’d like to bring our people and ideas to the SXSW stage again in 2019.
30th Jul 2018
How Biometrics Can Elevate Your Research Strategy
Jessica Azoulay demonstrated the fundamentals and technology of biometric user testing to an engaged crowd from IxDA.
19th Jun 2018
The Digital Strength Index: Magnitude Explained
Magnitude: The size of a company's digital presence.
18th Jun 2018
The Power of (Work) Friendship
A look back at Inforum Michigan's 56th Annual Meeting and the power of work friendships.
1st Jun 2018
Isobar Wins MediaPost 2018 Appy Award for Heidelberg Project App
The app was also a finalist in the Charity/Non-Profit category.
28th May 2018
2018 Top 50 Innovative Company in Market Research
Isobar identified as one of the ‘Top 50 Most Innovative Market Research Companies’
3rd May 2018
SXSW Afterglow: The Sessions That Stuck with Me
From gender diversity to technology, there was no lack of resonating content at SXSW 2018.
3rd May 2018
Isobar Named a Finalist for the Appy Awards
MediaPost selected the Heidelberg Project App in both the Charity/Non Profit and Mapping/Location-Based/Place-Based categories
18th Apr 2018
Isobar Named Finalist for 2018 MITX Awards
Aeronaut VR selected for Best Artificial, Virtual or Mixed Reality Application Category
23rd Mar 2018
Adobe Summit 2018: We’re Coming for You
A quick look at what our team is looking forward to at the 2018 Adobe Summit.
21st Mar 2018
SXSW 2018 Recap Report
The top tech, trends and highlights from the 2018 SXSW Interactive Festival.
19th Mar 2018
A Look Back at SXSW
Highlights from the 2018 festival.
14th Mar 2018
Extreme Bionics: The Future of Human Ability
How can technology expand physical limits? This and more was covered in Extreme Bionics: The Future of Human Ability.
12th Mar 2018
Can Physical Retail Be Saved?
Five realities of 2018 that retailers need to face.
9th Mar 2018
The “How” Behind the Digital Strength Index
Our latest post explains how the Digital Strength Index was created.
8th Mar 2018
Inforum’s International Women’s Day Event: Are We There Yet?
Key takeaways from Inforum's International Women's Day Event.
4th Mar 2018
Storytelling, Machine Learning and Human Experiences
Just a few of the things we're looking forward to at SXSW.
23rd Feb 2018
It’s All About the Measurement
Our unique ability to measure ROI of AR/VR experiences lands us on Fast Company’s radar.
13th Feb 2018
What Happens When Three Giants Come Together to Fix Healthcare?
Check out the different takes on the big healthcare announcement:
2nd Feb 2018
Victory Fatigue + Brand Marketer Takeaways for the Big Game
It’s no secret that there’s a lot of emotional energy surrounding the big game this weekend.
29th Jan 2018
The Digital Strength Index Explained
In our latest blog series focusing on digital strength, we will break down the specific findings from our Digital Strength Index (DSI).
22nd Jan 2018
CES 2018 | A Future Still in Development
Check out our recap from CES 2018!
19th Jan 2018
Behind the Scenes:
As part of our partnership with the Heidelberg Project, we created an app that provides an interactive history and map of the installation.
16th Jan 2018
Iconic Detroit Outdoor Art Environment, The Heidlberg Project, Launches App
Created by Isobar, the app gives visitors an insider tour at Tyree Guyton’s work.
11th Jan 2018
Putting the Consumer Back in Consumer Electronics
Predictions for CES 2019 and lots of connected devices.
10th Jan 2018
CES Consumer Experience
This year at CES, maturity seems to be the talk of the town.
9th Jan 2018
Okay Google…Can You Ask Alexa to Turn off the Lights?
AI assistants battle it out to become our favorite.
5th Jan 2018
CES: The Tell-tale Sign That a New Year Has Commenced
Our on the ground team shares what they are most looking forward to at this year's show.
6th Dec 2017
Isobar Highlights from the 2017 D Show
Our favorite submissions from this year's The D Show.
12th Nov 2017
A Call to Action for Girls Who Code: The 2017 Office-Wide Auction
For the second time, Isobar hosted an auction to raise money for Girls Who Code – but this time, we took it national.
8th Nov 2017
3% Conference Takeaways
Some of our favorite moments from the 3% conference.
7th Nov 2017
To the Women of the Evolution, We’re in This Together
A 3% conference first timer shares her experience from the highly anticipated event.
6th Nov 2017
Discomfort, Privilege and Unconscious Bias: Just a few highlights from The 3% Conference
Since the inception of the 3% Conference, the number of female creative directors has risen from 3% to 29%
2nd Nov 2017
Isobar Marketing Intelligence Launches MindSight Direct International
Our award-winning emotion testing technology which is now available in seven markets and will be available in 13 markets by year’s end.
4th Oct 2017
We had it all covered at #AWNewYork
This year, we had two speakers representing Isobar covering two of the hottest industry topics: AI and emotion science.
2nd Oct 2017
Emotion AI Summit
Recently, Isobar was invited to participate in Affectiva’s Emotion AI Summit hosted at the MIT MediaLab.
29th Sep 2017
Facing the Data and Technology Transparency Problem
Another strong theme at this year’s AWNY revolved around addressing the technology transparency problem.
27th Sep 2017
Is it critical? Yes. Unequivocally, Yes.
The second day of Advertising Week had a lot of focus on diversity, inclusion, uniqueness and controversy.
27th Sep 2017
Is the usage of data in advertising delighting or deterring consumers?
The value of data, how it is used, and how it is obtained by companies is a hot topic at this year’s AWNY.
26th Sep 2017
The agency of the future, what does it really look like?
The evolving role of the advertising agency is a big theme at this year’s Advertising Week.
26th Sep 2017
Slash Culture: The Continued Rise of the Millennial Consumer
Lessons learned from #AWNewYork.
25th Sep 2017
Artificial Intelligence: The Reality, The Future, The Pros and The Cons
It only took a few hours at AWNY to recognize that AI is going to be the most talked about “buzz word."
19th Sep 2017
A Look Back on our Favorite Sessions from the Digital Summit Detroit
Our crew selected a slew of interesting sessions to attend.
18th Sep 2017
Virtual Reality: Measuring User Experiences, Justifying Investment
Coverage of our session at the Digital Summit Detroit.
15th Sep 2017
Isobar and Wyndham Worldwide Take Home WebAward
The winners of the 2017 WebAwards were announced and we were honored to be recognized for our work with Wyndham Worldwide.
8th Aug 2017
Yes, it’s that time of year again: PanelPicker Time.
It’s time to vote! We need your help to bring our best and brightest to the SXSW stage.
7th Aug 2017
Turning Lemons into Lemonade: The Re-Cap
A look back at the Boston Design Meetup.
26th Jul 2017
How to Turn Bad Ideas into Great Ones (or Lemons into Lemonade)
Highlights from the Boston Design Thinking Meetup.
19th Jul 2017
What We’ve Been Up To in the NowLab: From VR in the Sky to New Ventures with Lionsgate & Unity
Industry insiders from the media, entertainment, agency and software worlds converged to attend the VR in the Sky Conference.
5th Jul 2017
Carnegie Mellon School of Design Alumni Event
On Thursday, June 22 Isobar Boston hosted more than 40 alumni from Carnegie Mellon’s School of Design at a reception […]
19th Jun 2017
Hackathon Explores the Future of Learning through Virtual Reality
The Isobar NowLab kicked off the summer with a VR Hackathon: Learn By Doing.
31st May 2017
Approach to Innovation // Isobar NowLab
Learn more about the IsobarNowlab.
23rd May 2017
General Motors Supplier of the Year
Dentsu Aegis Network received, GM Supplier of the Year during the annual Supplier of the Year awards ceremony.
12th Apr 2017
Isobar Introduces MindSight Direct
MindSight® Direct is our latest product offering that combines the power of MindSight with the speed and efficiency clients are seeking.
11th Apr 2017
Fast, Simple, Flexible: Introducing MindSight® Direct
A revolutionary method for studying unconscious emotions.
10th Apr 2017
Uniting Art with Music : Isobar & CHIVR
Since 2015, Isobar has been building a robust capability in virtual, augmented and mixed reality design and development.
6th Apr 2017
Ladies First
At the latest CMO Breakfast Series presented by The Boston Ad Club, Keds CMO Emily Culp walked attendees through the latest campaign she’s spearheading.
23rd Mar 2017
SXSW 2017: The Year of Empathy
Our take on the 2017 SXSW Interactive Festival.
17th Mar 2017
Isobar Sponsors 2017 Adobe Summit
As a premier Adobe partner, we are proud to be a gold sponsor of the 2017 Adobe Summit.
16th Mar 2017
AI and Emotion Science
AI sessions were some of the most popular at SXSW this year.
16th Mar 2017
IxDA 2017
What inspired us from the IxDA’s Interaction ’17 conference? Read more to find out.
15th Mar 2017
Making Sound Decisions For Immersive Experiences
A look at SXSW sessions dedicated to the sense of hearing and audio innovation.
14th Mar 2017
Cozy with Cookies
How to kindly and respectfully connect the data dots.
14th Mar 2017
Fraying the Cord – the future of OTT
The SXSW cord cutting panel that caught our eye.
6th Mar 2017
Versions 2017
Recently, Isobar sponsored VERSIONS, an annual conference on creative practice and virtual, augmented, and alternate realities. The conference spanned […]
23rd Feb 2017
Isobar at The Quirk’s Event West
Isobar to present new research and introduce MindSight® Express at The Quirk’s Event West.
13th Jan 2017
CES 2017: What You Need to Know
We kicked off the new year with CES and our team was on the ground to determine what has potential and what was all hype.
6th Jan 2017
Dentsu Aegis Network Tech Matrix 2017
Check out our 2017 Tech Matrix compiled by the Dentsu Aegis Network agencies.