Alexandra Howson

Alexandra Howson

Director, Research & Strategy | Isobar Marketing Intelligence

Expert in market segmentation, targeting, positioning and brand strategy.

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Latest Posts

13th Apr 2020

Alleviating “Brand Distance”

Using MindSight® Emotional Intelligence to help clients navigate COVID-19

21st Feb 2019

The Quirk’s Event Brooklyn: Beauty and the Journey Map

Perfecting a flawless digital makeover.

Archived Posts

4th May 2020 How Brands Can Understand Consumer Preferences in the New Normal

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