Alexandra Howson

Alexandra Howson

Director, Research & Strategy | Isobar Marketing Intelligence

Expert in market segmentation, targeting, positioning and brand strategy.

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Latest Posts

4th May 2020

How Brands Can Understand Consumer Preferences in the New Normal

By targeting our aspirations and frustrations, MindSight provides critical insights for marketing to emotional end benefits.


13th Apr 2020

Alleviating “Brand Distance”

Using MindSight® Emotional Intelligence to help clients navigate COVID-19


21st Feb 2019

The Quirk’s Event Brooklyn: Beauty and the Journey Map

Perfecting a flawless digital makeover.