Isobar Named a Leader in Gartner 2021 Magic Quadrant for Global Marketing Agencies

We are excited to announce that research firm Gartner has named Isobar a Leader in its 2021 “Magic Quadrant for Global Marketing Agencies”  – the seventh consecutive time we’ve been named a leader. This is a big deal. A really, really big deal. Like winning-the-Super-Bowl-seven-times-in-a-row kind of big. Being named a leader means we are part of an elite group of agencies best positioned to help businesses succeed. In addition, the report cites some important Isobar strengths that we bring to our clients, among them:

• Experience technology: Isobar continues to be recognized as a pioneer in emerging technologies, and our major investments in voice, gesture, augmented reality, virtual reality, and artificial intelligence help our clients create leading-edge customer experiences. 
• Integrated commerce: We do the heavy lifting behind the scenes that makes it possible for businesses to build and implement digital commerce experiences from acquisition to post-purchase loyalty.

While a number of other strengths are noted, our experience technology and integrated commerce capabilities are especially significant as businesses adapt to the rise of the digital-first economy. Recently, 64 percent of CMOs surveyed by Isobar told us that they are changing their customer experience strategy by doubling down on ideas and the innovative use of technologies such as voice, augmented reality, and virtual reality. 

In addition, the acceleration of e-commerce is compelling CMOs to find more immersive ways to attract and convert customers through immersive experiences such as live commerce, virtual showrooms, and creative commerce. The time is now to invest in technology-driven customer experiences. And Isobar can help you lead the way. Download a copy of the report here. And to learn more about how to create a memorable experience with live commerce and many other digital experiences, contact Asher Wren.

Gartner Disclaimer

Gartner, Magic Quadrant for Global Marketing Agencies, March 16, 2021, Jay Wilson, Laurel Erickson, Ewan McIntyre

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