CES 2020: Day 1 Recap

We kicked off Day 1 at WIRED HQ with a conversation between WIRED Editor-in-Chief, Nicholas Thompson and Spotify’s VP of Global Advertising, Lee Brown. The primary focus of their conversation was around Spotify’s recent addition of Podcasts to their service. They discussed how listeners who stream podcasts rather than download provides a treasure trove of data that helps users receive a better experience while advertisers and podcasters gain valuable insights.

After breakfast, we wandered down to Eureka Park to check out a whole slew of neat stuff from startups, colleges and universities.

Had you told us we would be discussing keyfobs at CES 2020, we wouldn’t have believed you, but here we are. The first instance was via a company called Blue Eclipse, who’ve developed an aftermarket solution that extends the range of your keyfob via Bluetooth. This provides vehicle owners the ability to lock and unlock their car’s engine via mobile app. The second instance was later in the afternoon during a presentation at BMW’s tent (note – ‘tent’ does not do it justice!) at Tech East, where BMW’s VP Of Brand and Consumer Experience spoke on their commitment to every detail of the driving experience “beginning with the keyfob”.

Speaking of BMW, they have deployed 20 “Urban Suite” vehicles around Las Vegas for the week. Each vehicle is an autonomous, highly customized I3, with a fully reclining chair, footrest, worktable and a desk lamp built into every car. While waiting to ride around in one of the autonomous cars, BMW demoed a new mobile feature they’re developing that alerts pedestrians when a moving car is dangerously close to them. They also have prototypes of a passenger compartment of a fully autonomous vehicle with no steering wheel – and even spoke of creating custom content that would only be available exclusively to BMW owners while driving their cars.

The automotive world seems to be at a crossroads, either by using technology to make driving safer and more enjoyable, or by using it to eliminate driving altogether.

We also got to see the haptic gloves from Haptx, and have been promised a hands-on demonstration sometime Thursday, so stay tuned! Haptx gloves provide Virtual Reality users with realistic touch sensation for professional and enterprise uses. Isobar’s Geoffrey Cook got to try out the VR Free gloves from Sensoryx, simple cloth gloves that provide impressive hand tracking in VR. 

We’re back on the floor today checking out some of the larger displays from Intel, Samsung, Microsoft and Google, as well as another trip around Eureka Park. 

Stay tuned to @IsobarUS for updates from the anticipated live demo from Spatial and more.

 

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