From Zero (Expectations) to 100

Going into this summer, I had practically zero expectations of what was to come. I took the Isobar internship pretty late into the spring, so the turnaround from being hired to working was a quick one. My hope was that I would learn a little about advertising and the dynamics of an office, as I’ve never really worked in one before. Today, I can confidently say that my expectations were blown out of the water. I was able to work like a regular employee, receiving a full experience in account and production while also interacting with the creative, copy, and development teams. I learned how an ad campaign is born, the work that goes into making it come to life, and how it touches every team in a creative agency. Being an intern for two teams allowed me to experience this movement firsthand. At times, I would work on sending feedback from clients to the production team as an account intern, then immediately put on my producer hat and answer that feedback. I gained more experience and did more work than I could’ve ever imagined when I started this internship, and I wouldn’t have wanted it any other way.

What impressed me most about this internship was the people. The Isobar employees (and everyone at Dentsu Aegis Network) treated me like I’d been hired as a full-time employee, and they expected nothing less from me. They were always willing to answer my questions and help me explore my curiosity with different offices in the advertising business. My internship coordinators made sure that I received exposure to everyone and everything within Dentsu Aegis, from meeting and talking to the Digital Activations team to clients to Analytics to Planning, and so much more. I also loved the relaxed nature of the office. Everyone got their work done efficiently and quickly while keeping an easygoing attitude and treating each other like family. It was amazing to see and I’m thankful that I could be a part of it.

I’m hoping to continue exploring the advertising industry as I finish up school. I couldn’t tell you what I’m going to do after graduation next May, but I do know that this business will more than likely be a part of my life at some point, and I have Isobar to thank for that.

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