Isobar at CNX 2019

A snapshot of what we have going on!

As a Platinum Global Salesforce Agency Partner we’ve got a lot going on next week at Salesforce Connections. Stop by the Dentsu Aegis Network booth to find out what Isobar, DEG, Linked by Isobar and Merkle have been up to and speak with some of our experts about leveraging Salesforce technology!

At the booth you can hear from Isobar and DEG, Linked by Isobar about some of our more impressive Salesforce work with brands like, Zwilling, Tivity Health and Annapurna — and, if you make it to a talk, you have a chance to win one of our excellent giveaways!

And don’t miss our sessions on Monday and Tuesday!

Amplifying Sales and Brand Values Through Experiential Commerce
Ricardo Salema, Chief Creative Officer

Tuesday, June 18, 12:30 PM – 12:50 PM | Lake Geneva Theater
While looking for solutions to unify Zwilling’s brands under one commerce experience, many teams would have taken a technology-centric strategy. Ricardo Salema, ECD at Isobar, will discuss and explore the agency’s unique approach, which starts with customers, and more importantly, people.

All successful brands have their secret sauce and Zwilling’s unique brand ingredients guided Isobar in this business-critical digital transformation. Helping strengthen not just the commerce experience, but the all-important emotional connections between brand and customers. Dominic Cimlluca, Commerce Director at Zwilling, will share the He will then walk the audience through this multi-cloud transformation journey and how it translated into double-digit lift for the business.

Leveraging Emerging Tech to Stand Out in Commerce
Dave Meeker, Chief Innovation Officer & Melissa Dorko, Chief Growth Officer

Monday June 17, 2:00 – 2:40 | Room W475B
In a world where ubiquitous digital interactions have become overwhelming to many and marketing messages so pervasive that they are almost transparent, it is harder than ever to stand out. Commerce is no longer about just making the sale, it’s about the full customer experience. Isobar is working with Salesforce to create new commerce opportunities that take advantage of emerging technologies to deliver next generation experiences that meet evolving customer expectations. Let’s take a look at the ways we can combine data, insights, design and innovation to transform on and offline commerce experiences that create value with and exceed customer expectations. The future of commerce is about the seamless integration of technology & experience to make more human, engaging and personal

Isobar Experience Theatre in Booth 2

Monday, June 17
Ask an MVP | 3:00PM
Adam Spriggs, SFMC Engineering Team Lead, DEG, Linked by Isobar
Greg Gifford, Sr. SFMC Engineer, DEG, Linked by Isobar

How to Design and Build an Engaging Voice Experience | 3:30PM
Ricardo Salema, Chief Creative Officer, Isobar

3 Tips for Success: Content Builder | 4:00PM
Jim Welty, Manager of Campaign Management, DEG, Linked by Isobar
Mandy Miller, Technical Campaign Specialist, DEG, Linked by Isobar

Creating a Unified Digital Experience for a Global Brand | 5:30PM
Eric Longfield, Engagement Director, Isobar US
Chandra Raju, Technical Director, Isobar US

Aeronaut VR Demo – A world-first VR experience for Billy Corgan of the Smashing Pumpkins | 6:00PM

Tuesday, June 18
3 Tips for Success: Social Studio | 9:30AM
Jen Forrest, Director of Social Media, DEG, Linked by Isobar

Experiential Commerce for Luxury Goods | 10:30AM
Eric Longfield, Engagement Director, Isobar
Chandra Raju, Technical Director, Isobar

3 Tips for Success: Journey Builder | 11:30AM
Jenny Smith, Manager of SFMC Consulting, DEG, Linked by Isobar

Segmentation, Emotion Science and a Salesforce DMP Approach to Engagement | 12:30PM
Navneet Virk, VP – Optimization

3 Tips for Success: Service Cloud | 1:30PM
David Adler, Service Cloud and Platform Consultant, DEG, Linked by Isobar

How to Design and Build an Engaging Voice Experience | 2:30PM
Ricardo Salema, Chief Creative Officer, Isobar

3 Tips for Success: Ad Studio | 3:30PM
Quinn Sheek, Director of Demand Generation, DEG, Linked by Isobar

Ask an MVP | 4:30PM
Adam Spriggs, SFMC Engineering Team Lead, DEG, Linked by Isobar
Greg Gifford, Sr. SFMC Engineer, DEG, Linked by Isobar

Wednesday, June 19
Creating a Unified Digital Experience for a Global Brand | 9:00AM
Eric Longfield, Engagement Director, Isobar
Chandra Raju, Technical Director, Isobar

3 Tips for Success: Einstein/PI | 10:00AM
DEG, Linked by Isobar

Segmentation, Emotion Science and a Salesforce DMP Approach to Engagement | 11:00AM
Navneet Virk, VP – Optimization

Ask an MVP | 1:00PM
Adam Spriggs, SFMC Engineering Team Lead, DEG, Linked by Isobar
Greg Gifford, Sr. SFMC Engineer, DEG, Linked by Isobar

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