AEM 6.5, AI and Adobe Analytics

Adobe Summit is always filled with engaging content that sets us up for the year ahead — this year was no exception.  A few of our team members shared takeaways from their favorite sessions of the week.


Jason Griebeler | Back End Architect

Sessions: Meet Adobe’s New Commerce Solution – Magento Commerce Cloud & Adobe Experience Manager Sites: Top Innovations

This year, AEM’s top innovations session was a winner for me. It illustrated the themes in the industry and how Adobe is supporting those with the 6.5 release coming up in a few weeks. Our clients are engaging customers on multiple channels, which historically puts strain on the content teams to keep things in sync across these channels. With AEM 6.5 Adobe is realizing the promise of allowing content to be pushed, programmatically, into content fragments from open API’s. This should help alleviate the burden on authors and enable them to deliver a consistent message, without friction.

Magento is the new kid within the Adobe family and it’s been exciting to see how these two extremely powerful platforms are being integrated. We saw Magento and AEM seamlessly hand off a user from within a marketing page into a retail product catalog. Magento already has some incredibly powerful reporting tools and with analytics integration coming up, I’m expecting even more in the future.


Ben Miraski | Project Manager

Session: Transformative Learning; Wednesday Keynote

This was my first Adobe Summit, and the most rewarding part was being able to talk with so many marketing professionals who are working to deliver great content and experiences to their customers. There was a great deal of excitement among all the participants, and the vibe within the convention center — with more than 17,000 attendees — was amazing.

It is clear that Adobe is doubling down on enhancing their entire suite with more AI and machine learning capabilities. By far the most interesting demo took place on Wednesday morning when Microsoft CEO Satya Nadella joined Adobe CEO Shantanu Narayen on stage to discuss partnerships between the two companies. Together with SAP, they are working on opening data silos within organizations to allow companies to bring additional data into their targeted marketing efforts, and present better, more customized experiences to their end customers. The Open Data Initiative will allow companies to better understand how data throughout their supply chain can lead to better outcomes.


Christiaan Breur | Senior Insights Analyst, Optimization

Session: Hitting a Trickshot: Our Latest and Greatest Adobe Analytics Tricks

A few much anticipated updates were announced for Adobe Analytics and I couldn’t be happier about them. The most exciting for me is the new 2.0 API which provides better performance and the advanced features we love to use in workspace like attribution IQ and anomaly detection. The upgraded API also provides a welcome boost to the health dashboard which is a great tool for monitoring collection and data quality. Up until recently, the health dashboard was relying on the old API and which was significantly behind what you could do in workspace.

If you aren’t familiar with using the API, the Oberon XML debugger is a great way to understand how to build your queries. This feature allows you to build a visualization in your workspace and see the exact JSON API request that is being made. You can then take that information to Postman and see your data being returned. If you want to bring together your Adobe Analytics data with other datasets the API should be your #1 option.

Stay tuned for additional content from our time at Adobe Summit!