Adobe Summit 2019 | Innovative. Informative. Inspiring.

It’s once again time for Adobe Summit.  This year, we’re excited to be joining our DAN sister agencies, Carat and Merkle, at the event for an even bigger and better presence.  Ahead of the big event, our team shares what they’re most looking forward to, hoping to see (and hoping not to see) and a bit about why Adobe Summit is such an important event for us.

But, before you check that out, here’s a bit of info about what we’ll be presenting and where you can find us!

 

SESSION

Title: Under the Hood: Building Enterprise Rent-A-Car’s Optimization Practice

Date: Thursday, March 28, 2019

Time: 2:30 PM

Location: Venetian – Delfino 4005

Speakers: Tim McKittrick, Experience and Optimization Manager at Enterprise Holdings, Inc.  + Dan Berg, Associate MVT Director, Isobar US

 

BOOTH

As per usual, Isobar will be a sponsor at Adobe Summit.  This year we are proud to be a Diamond Sponsor as Dentsu Aegis Network along with our sister agencies to create an even bigger and and more immersive experience!  We are always proud to showcase the great work we have done with fantastic brands and there will be a few personalized surprises you won’t want to miss.

Booth Number: 305

 

Tonya Bakritzes | Chief Marketing Officer

Isobar and Adobe have a shared vision and ambition.  A vision that the brands that deliver the best experiences  to their customers will succeed in the market and an ambition to be our client’s experience partner and platform.  What better forum than Adobe Summit to celebrate our partnership and collaborate on how we will evolve our client’s businesses by building ever more immersive and relevant experiences that attract and retain their customers.  To that end, I look forward to learning more about how the integration of Magento to the Adobe suite of products will enable us to deliver experience-led commerce and other updates on how the product is evolving to meet market needs.  As always, I look forward to the impressive lineup of speakers and engaging with colleagues and clients in what is sure to be an inspiring event.

Peter Giersch | Vice President, Global Channel Partners

This is a crucial event for our relationship with Adobe.  Both Isobar and Adobe innovate through experiences which is one of they key reasons our partnership is so strong and important.  Summit enables us to reconnect with the Adobe stakeholders and client teams to discuss all of the new things we’re looking forward to exploring in the coming year, specifically as the new announcements roll in throughout the week.  This year, we’re specifically excited to be joined by the Magento leadership as experience-led commerce is a big area of focus for Isobar, both in the US and globally. As an Global Alliance Solutions Partner, Summit truly is the event of the year.  Stay tuned for what’s next for Isobar!

Laura Martin | Associate Marketing Manager

I’m looking forward to this year’s Summit and, more specifically,the exciting things coming from Adobe and the Dentsu Aegis Network. Last year, we saw the usual Adobe announcements for its various products and the addition of Experience League, the solution to their efforts around improving production documentation. This year, I expect a lot of focus on the Magento acquisition especially around what it means for the future of ecommerce. In fact, Adobe has  dedicated an entire track to the topic so expect a lot of news on this front. From an agency perspective, we’ve got great things lined up at our new digs in the Dentsu Aegis Network booth and we’re looking forward to sharing with everyone.

Jason Griebeler | Back-End Architect

Adobe’s Experience Cloud has been moving at an amazing pace lately which should make for a jam-packed event.  Each year, I like to use summit as a gauge on what I should keep an eye on for the upcoming year. This year is no different. Single page application editing within AEM, for example, is incredibly exciting to me. In addition, getting into Adobe Launch and the way it can drive cross platform unity seems like a major win to our clients using the Experience Platform. Finally, I enjoy getting into areas of technology that I’m less familiar with. This year, I want to dive head first into Magento and see what’s coming up on the eCommerce side of things.

Ben Miraski | Project Manager

This will be my first time attending Summit, which already makes the whole trip exciting on its own. Summit will be a great opportunity to interact with our clients outside of the office, while learning what is coming from Adobe (hello 6.5!) that can help us help them to improve their businesses. One of the things I am most interested in diving into is how companies are expanding the concept of personalization on the AEM platform, taking it beyond just a name on a website, and really utilizing data, machine learning, and dynamic content, to deliver that interaction. These concepts will only help enhance the customer experiences that we can deliver for our clients.

Mathieu Sussman | Optimization Director

Summit is always an interesting and fun experience and one that I look forward to each year. This year some of our work with with one of our long standing clients, National (EHI), is being nominated for one of the Adobe Experience Awards.  It’s great work that was born out of the true collaboration we have with the EHI team. Summit is a great event and I’m excited to meet new people (and seeing some old friends), hear about Adobe’s product road-map, meet experts and learn new tips, tricks and methods, as well as having fun…it is Vegas after all.

Ben Burrows | Director of Strategic Growth

This year will be my first Summit, and I’m looking forward to experiencing a really exciting and informative event.  My colleagues rave about Summit every year, so it will be nice to finally see it firsthand (not to mention getting in some warm weather at the end of another brutal Chicago winter).  Beyond just trying to take everything in, I’m most looking forward to spending a lot of time at the Dentsu Aegis Network booth, connecting and collaborating with our sister agencies and our network clients.  Every time I have the chance to get together with other leaders from DAN, I am always impressed by the quality and diversity of our people, and often uncover new and exciting ways to combine our forces to build businesses and brands.

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