Zwilling: A Transformation for the Ages

The ask? Take six disparate brands and turn them into one aesthetically pleasing, innovative and forward looking e-commerce experience.

The execution? A global scale digital transformation, stretching from North America to Europe.  

The results?  In progress, but starting off strong with the newly launched U.S. site seeing impressive numbers:

  • Sessions are up 20.8% (unique visitors)
  • Orders are up 51%
  • +12.8% increase in customer accounts

For a bit of background, Zwilling selected Isobar to lead a full-scale digital transformation, including brand experience and commerce platform creation, to rollout worldwide.  Evolving from a brand-siloed, product-focused presence to a holistic cooking lifestyle brand is an extensive, but necessary change. One that will not only improve the customers’ experience with ZWILLING, but more importantly, enhance it. This ongoing shift sees the historically trusted company transform into a brand that celebrates love of food, cooking and cuisine with their customers.

Our VP and Executive Creative Director, Ricardo Salema, shared his thoughts on the ongoing transformation, noting that, “Experience is at the heart of everything we do. When we first set out on this journey with ZWILLING, we focused our entire strategy around the customer experience – the customer’s experience with the brand and ZWILLING’s experience with the customer. It was of utmost importance that we kept ZWILLING’s rich history at the center of all executions, while simultaneously bringing them into the 21st century. The launch of the U.S. platform gives consumers a reintroduction to a brand they trust.”

The approach we took was completely centered around the “human” experience and, while many agencies and brands may claim to do this, we rarely see it successfully executed.  Of course the goal is to strengthen the commerce experience, but it is also equally important to create emotional connections between the brand and its customers.

As the project continues to evolve, we’ll share updates on what it means to bring a nearly 300 year old brand into the twenty first century.