Warm Wishes Brought to You by AR

This year, we took our annual Isobar holiday card to a new level by making it come to life in augmented reality.  Along with the traditional print card, recipients are invited to experience some holiday magic on their mobile devices via this link: holiday2018.isobar.com.

As per usual, this project was an example of how we’re always melding technology and creativity.  While the aim is always to bring them together, we thought we’d take a step back and take a look at the project from the creatives and technologists who worked to make it happen.

 

Darren Bourque | Creative Director

The Isobar holiday card was a great opportunity for the creative team to work in augmented reality, an emerging tech that we don’t get to play in as often as we might like. The non-traditional medium meant exploring new ways to bring together creativity and technology to tell a fun and engaging story. Working on an internal project like this meant even more creative freedom since we weren’t beholden to a client brief. Our design and tech teams are used to collaborating but in this case it was essential to understand the possibilities and limitations of web AR and work together closely in order to bring the vision to life.

 

Stu Buchbinder | Unity Architect

The Isobar Holiday Card provides a new and unique perspective than that of the traditional paper or e-card.  

One of the biggest hurdles we faced in creating this card was working to build an experience that didn’t require users to download an app to see the card – we wanted this to be as seamless an experience as possible for recipients. We leveraged web based augmented reality, utilizing A-Frame and 8th Wall, in order to achieve this. Personally, this project was a lot of fun to work on. It involved some new technologies that we really haven’t had a chance to work with yet, and it was a great learning experience.

 

Allan Cozart | Lead Interactive Developer

We utilized two platforms to help bring our card to life. We used a combination of A-Frame and 8th Wall Web. A-frame is A web framework based on three.js for building virtual reality experiences. 8th Wall is a Simultaneous Localization and Mapping (SLAM) engine, hyper-optimized for real-time AR on mobile browsers. A-frame makes it easy to create beautiful VR & AR experiences using only HTML and Javascript. By Adding 8th Wall Web to our scene, it allows us to give users 6-Degrees of Freedom Tracking, Surface Estimation, Lighting, World Points and Hit Tests. With this new Tech created by 8th Wall we are now able to Deliver full AR experiences that live in a web browser. Previously this was only possible via mobile apps. Consumers can now experience the benefits of AR without the pain of downloading an app.

 

Justin Novak | 3D Designer

This year’s annual Holiday Card was a great opportunity to stretch our creative freedom and explore different art styles we wouldn’t typically consider for client work.

Bringing the paper-craft style to life with the pop up card and stop motion animation was a lot of fun to prototype. We built out physical paper models to solve how the animals would move and look. I keep the paper fox on my desk to this day.

Cheers to you and yours and to a happy and healthy 2019!

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