Get The Squeeze on Erin Ackerman

What is your role, title and discipline? Senior Research Analyst, Marketing Intelligence

What office do you sit in? New York

Who do you sit next to? Technically, an empty desk

How long have you been with Isobar? About 2.5 years

Did you have any interesting jobs or a different career before this? I interned here before starting full-time, but before that I worked in a bakery where I learned how to decorate cakes and make cannolis (a favorite of mine).

What is your favorite aspect of your job?  Why? I love learning about different industries. I’ve had the opportunity to work with clients in pharma, telecom, sports, CPG and more. I have also had the opportunity to work with a Japanese client, which taught me a lot about cultural differences and customs in the workplace. Each experience has been unique and it keeps the job exciting.

Share an elevator pitch of your day-to-day. In a typical day, I spend my time analyzing and reporting on data to help our clients better target and position their product(s)/service(s) at consumers.

What do you do to prepare you for your day? I try to start every day by thinking of three things that I’m grateful for – at work or in my personal life. This puts me into a positive space and sets me up for a good day. Then, once I get to work, I start right at my to-do list – I must admit, I’m a big fan of them and rewrite mine about 10 times a day. I’ve found this to be a huge help in keeping me focused and productive.

What media do you most consume and why? I love the internet. It always amazes me how much is out there to do and read.

What is your biggest distraction at work? People. I like to talk and check in with coworkers. Although this does help me stay connected and motivated, it can also distract me.

What is one thing your co-workers would be surprised to learn about you? I am a huge Mets fan. Some of my greatest memories are from going to Mets games – Endy Chavez catch, anyone?

What is one thing you wish you had more time to do? Meditate.

Where is the one place you most want to travel? The list goes on forever, but top of my list would probably be Sicily. My family is from the city of Trapani, so it has been a dream of mine to visit there.

What is the one thing you would take to a deserted island? A sketchbook. Although I’m not very talented, I find a lot of happiness and peace in drawing.

Are you from New York City or somewhere else? Where did you grow up? I was born in New York City, grew up in Weston, CT, and I’m now back to living in New York City.

What was the best concert you ever attended? I grew up a huge fan of Eminem, so getting to see him in concert was amazing. I also recently saw The Killers and had an incredible time.

What show are you currently watching? I’ve been doing a lot of re-watching – Friends, Parks and Rec, The Office. At this point, I’m really just waiting for Game of Thrones to be back.

What is your biggest pet peeve? Lying – I’d much rather have someone be brutally honest with me. Also, chewing.

What do you do to inspire you for a creative idea? I love talking to other people. It always helps to get ideas flowing. Otherwise, I like to meditate or listen to podcasts – I would definitely recommend Super Soul.

Ketchup or Mustard? Neither.

Pizza: Thin crust or deep dish? Thin crust – brick oven is a huge plus!

Coffee or tea? I really enjoy both, but I love tea at any moment of the day.

VR or AR? VR.

Pancakes or waffles? Waffles.

Beer or wine? Wine – as long as it’s dry.

Cake or Pie? Depends on the type. For cake, it’s carrot, but for pie, nothing is better than key lime.

City or suburb? I grew up with both so it’s easy for me to feel completely at home in either environment. Right now, however, I’m loving the energy of city life.

Beach vacation or mountain resort? Beach, any day.

Chocolate or vanilla? Vanilla.

Hot or cold? Hot.

East coast or west coast? East Coast – I’ve never actually been to the west coast.

GMA or Today Show? Today Show.

Sweet or salty? I lean more toward salty but the combo is my favorite. Chocolate covered pretzels… mmm