How Did Aeronaut Come to Be a Cannes Lion Winner?

Next week, join Dave Meeker and other industry experts to learn more about how to leverage marketing analytics to win in the digital economy.

In Dave’s session, you will learn the story behind Aeronaut, the Cannes Lion Grand Prix winning work for Smashing Pumpkins’ William Patrick Corgan.  How did we come up with the idea? How did the project come together? Why did we use the emerging technologies we did? All of those questions will be answered.

In addition, Dave will walk through how and why teams should be leading with innovation.  At Isobar, innovation is at the forefront of everything we do (made apparent through projects like Aeronaut).  That said, this style of thinking is easier said than done. It’s easy to think big, with no follow through. True innovative thinking explores all the possibilities while also looking at how we can make a true impact for our clients.

You won’t want to miss this!  Register here.

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