Bring Isobar to SXSW 2019! Vote Now

We need your help! We’d like to bring our people and ideas to the SXSW stage again in 2019. Check out our sessions and place your vote today! Voting ends August 30th.

FACIAL RECOGNITION FOR BRANDS: CREEPY OR COOL?

FACIAL RECOGNITION FOR BRANDS: CREEPY OR COOL?

Thomas Tusia, Technical Director / Cloud Architect, Isobar

Facial recognition is becoming smarter, faster and easier to implement and it’s time for brands to start paying attention. Can brands leverage the technology to improve customer experience? Can they do so without being creepy and, more importantly, intrusive?.
Technical Architect, Thomas Tusia, explores the tech behind facial recognition software and use cases for brands seeking to take their customer experience to the next level with the triple threat of machine learning, big data and facial recognition software.

 

HOW DIGITAL GOVERNMENTS CAN CONNECT TO CITIZENS

HOW DIGITAL GOVERNMENTS CAN CONNECT TO CITIZENS

Mateus Braga, Executive Creative Director, Isobar

Nowadays all the governments around the world are digitizing themselves and trying to have a direct contact with the citizen. However, few governments have achieved the mission of connecting with the wishes and desires of the population. This panel will demonstrate some of the actions developed in Brazil to connect directly with the Brazilians. Taking advantage of all the techniques that the digital universe allows us to show with having effective communication for citizens.

 

ELIMINATING CULTURE BIAS IN GLOBAL BUSINESS

ELIMINATING CULTURE BIAS IN GLOBAL BUSINESS

Jenessa Carder, Strategy Director, Isobar

In a world where products globally scale faster than ever, how can we design for rapid change with limited bias? Going global, whether in strategy planning sessions, content or experience development requires self awareness—a recognition of how one’s tendencies and organizational structure influences action. What biases may you be bringing to the table that impact global audiences and could be negatively impacting results or adoption? Explore your biases, define tools for translating culture in global meetings, and frameworks for designing for global audiences and products.

 

BEHAVIORAL DESIGN: 4 STEPS INTO MEMORY LANE
Behavioral Design: 4 Steps Into Memory Lane

Alicia Park

The human mind processes experiences through our senses: smell, sound, sight, taste and touch. When our senses interact, we’re able to connect with an experience in more than one way. The interacting senses allow the mind to engage with an experience in more than one way, creating a stronger and more connected memory. This session will give the audience a four-step approach to creating stories and experiences that are designed for the human mind.

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