Casual Apparel Retail Report

For our second analysis of the retail industry Isobar and alpha-DNA evaluate casual apparel retailers. What we have seen in our previous retail report, “Big Eight Retail,” and in our second analysis, “Casual and Specialty Apparel,” is that the companies that are succeeding – or should we say surviving – are the ones that not only make digital a priority, but also stay true to who they are and forge their own trail. The market is rewarding those with a clear and compelling vision aligned with their brand and customer base.

Key Findings

  • Gap’s digital weakness relative to its peers puts it at a significant disadvantage in the long run, and we predict it will likely lose further share.
  • American Eagle Outfitters has barely been able to stem the retail decline, aided by their digital scale and eCommerce growth.
  • Relative to its revenue share, Urban Outfitters looks to be outpacing its peers. Though this still is a “less bad” scenario than a true “good” scenario.
  • With the smallest revenue in this peer group and no differentiating digital metrics, Express and Buckle lack scale and are fast becoming irrelevant.

Weighted Scorecard

Green arrows dominate trajectory, indicating the maturity of the retail space. Unlike some other industries where the correlation varies, digital success in retail is highly correlated to financial results. However, even though this peer group is digitally mature, revenue growth has been on a steep decline without the consistent support of a strong brand and strategy.

 

Gain ground in an industry struggling for growth 

In the past few months alone, retail has been completely flipped on its head. How can Casual and Specialty retailers keep from drowning? Read more in our latest retail report.









 

 

More News

| 20th Jul 2021

Beats Tempo: The Story Behind the Award-Winning Work

We recently sat down with Matt St. Gelais, Executive Design Director, to get the inside scoop on Beats Tempo.

| 19th Jul 2021

Own Your First-Party Data!

First-party data. It’s a sexy topic in marketing right now—dominating the agenda of marketing conversations everywhere.

| 15th Jul 2021

How Businesses Can Create High-Quality Content at Scale

Businesses need a more agile way to support their digital transformation with high-quality content at scale – and dentsu’s Content Symphony is the answer.