Casual Apparel Retail Report

For our second analysis of the retail industry Isobar and alpha-DNA evaluate casual apparel retailers. What we have seen in our previous retail report, “Big Eight Retail,” and in our second analysis, “Casual and Specialty Apparel,” is that the companies that are succeeding – or should we say surviving – are the ones that not only make digital a priority, but also stay true to who they are and forge their own trail. The market is rewarding those with a clear and compelling vision aligned with their brand and customer base.

Key Findings

  • Gap’s digital weakness relative to its peers puts it at a significant disadvantage in the long run, and we predict it will likely lose further share.
  • American Eagle Outfitters has barely been able to stem the retail decline, aided by their digital scale and eCommerce growth.
  • Relative to its revenue share, Urban Outfitters looks to be outpacing its peers. Though this still is a “less bad” scenario than a true “good” scenario.
  • With the smallest revenue in this peer group and no differentiating digital metrics, Express and Buckle lack scale and are fast becoming irrelevant.

Weighted Scorecard

Green arrows dominate trajectory, indicating the maturity of the retail space. Unlike some other industries where the correlation varies, digital success in retail is highly correlated to financial results. However, even though this peer group is digitally mature, revenue growth has been on a steep decline without the consistent support of a strong brand and strategy.

 

Gain ground in an industry struggling for growth 

In the past few months alone, retail has been completely flipped on its head. How can Casual and Specialty retailers keep from drowning? Read more in our latest retail report.









 

 

More News

| 14th Jan 2021

CES 2021 Loves Stay-at-Home Customer Experiences

Maybe it’s time to rebrand CES as the Consumer Experience Show. What we’re seeing from the 2021 CES is the emergence of connected consumer experiences powering the stay-at-home economy. 

| 12th Jan 2021

TikTok, TikTok: Why 2021 is the Year of Live Commerce

The pandemic accelerated a shift to e-commerce by five years, so live commerce is having a moment. And 2021 is barely under way.

| 7th Jan 2021

Brace Yourselves: 2021 Will Change Everything about Digital Creative

If 2020 was about brands trying to win a race to create the best digital experience possible, 2021 is about rethinking the digital experience completely.