Versions 2017

 

 

Recently, Isobar sponsored VERSIONS, an annual conference on creative practice and virtual, augmented, and alternate realities. The conference spanned two days and included sessions, workshops and a party where Isobar, along with other companies, showcased virtual and augmented reality projects.

A refreshing interdisciplinary view on Virtual Reality outside the world of video games, Versions highlights Virtual Reality as a tool for artists, creative technologists, and magicians. The conference broadened Virtual Reality as a medium for the art world bringing in other perspectives and senses towards understanding it.

Attending the Versions Conference we became acutely aware of how quickly VR is growing up. Although no one has a solid lock on where the space is going, VR designers have clearly already moved into a second chapter of maturity. There were a number of small players exploring different applications of VR. The vast majority of consumers still perceive VR as novel, but clearly a wealth of the VR experiences will be available when the mainstream begins to adopt.

Here are a just a couple of key takeaways from the insightful and innovative event:

In the hands of gifted storytellers, artists, and technologists, the potential for VR as a commercial tool is astounding. The short films and stories we experienced were awesome not just because they were created in VR, but because VR enhanced the storytelling process in such a way that led me to want more – just the way good content should.

Great potential exists for artist who want to get into this space. Unlike other mediums like film or animation, where technology shortcuts exist to create backgrounds and repeated movements, there is no value in creating a dumbed-down version of a VR experience. Even simple stories and elegant line drawings require exponentially more content than 2D screens do today.

Thanks to VERSIONS for a great event!

More News

| 17th Apr 2019

Playtime is over when it comes to digital experiences

Is it too late for toy giants to win in digital?

| 16th Apr 2019

Brand equity gut check: A System 1 approach

Isobar Marketing Intelligence will be back at IIeX NA as Gold Sponsors, April 23-25 – this time in Austin, Texas

| 15th Apr 2019

Creating Single Page Applications in Adobe Experience Manager

Uncovering the opportunities of Single Page Applications in driving experience-led transformation through integration into AEM brand experiences.