
Isobar at The Quirk’s Event West
Isobar to present new research and introduce MindSight® Express at The Quirk’s Event West.

23rd Feb 2017
Isobar at The Quirk’s Event West
The Quirk’s Event is known as a premiere industry event for Market Research professionals to learn the latest in cutting-edge research and consumer insights. Specializing in just that, our Marketing Intelligence Practice will have a large presence both on stage and in the exhibit hall at Quirk’s West, February 28-March 1 in Irvine, California.
We will be sharing insights from our work with The Toronto Blue Jays and offering demonstrations of MindSight®, our proprietary applied neuroscience product that reveals the unconscious motivations driving consumer behavior.
Additionally, we are introducing MindSight® Express, The Express version of the award-winning technology gives you the speed necessary to make decisions quickly and compete in the “fast fail” world of marketing. Stop by for a demonstration at Booth 500.
More information on Isobar at The Quirk’s Event West:
Out-of-the-Park Insights into the Toronto Blue Jays’ Fan Base
Date: February 28, 9:15am/PT | Room 1
Speaker: Eric Paquette, Vice President
Learn how these insights are…
- Influencing a remodel of the Rogers Centre to enhance the stadium experience
- Innovating game-day promotions to target fan segments based on need states and emotional motivations
- Transforming the ticketing process and disrupting the buyer journey to effectively reach unique segments.
If you are interested in attending Quirk’s West as a guest of Isobar’s, please contact torey.dingmann@isobar.com