Dentsu Aegis Network Tech Matrix 2017

How Technology Can Move Your Business in the Digital Economy

Driven by the dual forces of globalization and convergence, the exponential explosion of technology in the last 10 years has created a pace of change we’ve never seen before. With many technologies’ “15 minutes” burning bright but fizzling quickly, it can be challenging for brands to determine where to place their bets to drive their businesses forward.

To help marketers make smarter, better bets, we’ve distilled the complexity and general chaos of the CES show floors into 11 key categories that have broken through this year. Agency leaders then plotted these on a matrix to lay out each technology’s potential to move your business. Our proprietary methodology takes into account the tech’s inherent riskiness, readiness to go to market, potential business impact, and other considerations. The resulting Dentsu Aegis Tech Matrix is a helicopter view of where we advise marketers to make their technology and innovation investments over the next 12 months.

From VR, to AI, to Drones and more, we’re excited about the potential for brands to find meaningful transformation through the groundbreaking technology first seen each year at CES. Compiled by the Dentsu Aegis Network agencies, contributors from Isobar include:

  • Isobar US Technical Director, Colin Angel
  • Isobar US Co-CEO, Geoff Cubitt
  • Isobar US Vice President, Dave Meeker
  • Isobar US Experience, Strategy and Design Director, Chad Vavra

See the full tech matrix here.

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