How Trump and Clinton Can Use Emotional Science to Succeed

advertising-week-blog-post

 

As the US 2016 presidential election rapidly approaches our Marketing Intelligence Practice has released research that uncovers how emotionally connected people are to the brands of Trump and Clinton and what they can do to lock in the leaning voters. The research explores the subconscious motivations that drive Americans to like or dislike Trump and Clinton using data gathered from our proprietary emotion science tool, MindSight.

 

trump-and-clinton

Isobar US co-CEO, Geoff Cubitt, and Isobar US VP Chief Marketing Specialist, David Forbes, presented the research early this week at Advertising Week New York. In addition, our session takes things one step further to explore how brands can use these learnings to keep consumers “voting for them” every day.

View a replay of our session here.

Take a deeper look at the research here.

More News

| 20th Oct 2020

Why Settle for Boring? Creative Experiences in the Age of Covid-19

Providing a convenient customer experience is so 2020. To succeed going forward, businesses must engineer delight through creative experiences.

| 9th Oct 2020

Dinosaurs and Superheroes: Why Your Car May Become a Virtual Playground

Extended reality experiences such as augmented reality (AR), mixed reality (MR), and virtual reality (VR) play two crucial roles in the adoption of fully autonomous vehicles.

| 6th Oct 2020

Firebase 102: Breaking Down Firestore Tech

Part 2 of our Firebase series, where technical architect Chris Steele takes a deep dive into the Cloud Firestore database.