How Trump and Clinton Can Use Emotional Science to Succeed

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As the US 2016 presidential election rapidly approaches our Marketing Intelligence Practice has released research that uncovers how emotionally connected people are to the brands of Trump and Clinton and what they can do to lock in the leaning voters. The research explores the subconscious motivations that drive Americans to like or dislike Trump and Clinton using data gathered from our proprietary emotion science tool, MindSight.

 

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Isobar US co-CEO, Geoff Cubitt, and Isobar US VP Chief Marketing Specialist, David Forbes, presented the research early this week at Advertising Week New York. In addition, our session takes things one step further to explore how brands can use these learnings to keep consumers “voting for them” every day.

View a replay of our session here.

Take a deeper look at the research here.

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