How Trump & Clinton Can Lock in Leaning Voters Using Emotional Science.

advertising-week

Tomorrow, our own Geoff Cubitt and David Forbes take the stage at Advertising Week New YorkOur session explores the subconscious motivations that drive Americans to like or dislike Trump and Clinton using data gathered from our proprietary emotion science tool, Mindsight. Learn more about the connection between emotionally liking and the decision to cast a vote and how Trump and Clinton can use these insights to lock in leaning voters.  In addition, our session will take things one step further to explore how brands can use these learnings to keep consumers “voting for them” every day.

More details here.

 

More News

| 15th Feb 2019

Isobar Good: Where We’re Headed

As our teams set their agendas for 2019, here’s a quick look at what each of our office leads has planned for an excellent year of Isobar Good.

| 13th Feb 2019

Get The Squeeze on Rudy Loo

Our people are what make us special, get The Squeeze on the Isobar team.

| 11th Feb 2019

Waiting Gains Us Nothing

Moving the needle for inclusivity one meeting at a time.