Isobar a Leader in Gartner 2016 Magic Quadrant for Global Digital Marketing Agencies for Second Year in a Row



New York, NY – March 30, 2016 – Isobar, part of Dentsu Aegis Network, announced research firm Gartner, Inc. has again placed the company in the Leaders quadrant in its “Magic Quadrant for Global Digital Marketing Agencies[1].” The report evaluated 21 digital agencies across criteria that represent the “ability to execute” and “completeness of vision.”

“Gartner’s research provides an excellent evaluation of the changing digital landscape, and we are proud to be a Leader in this report for a second year in a row,” said Jean Lin, Global CEO of Isobar. “Isobar has always focused on creating innovative solutions for our clients using the power of digital, and we believe this report validates that our strategy as a borderless global agency with local insights is working.”

”Digital transformation is becoming a C-suite issue for most corporations today,” said Geoff Cubitt, Isobar Co-CEO.  “We are fortunate to work with brands like LEGO, adidas, Enterprise Rent-a Car and Royal Caribbean International who understand the power of digital. We feel our position as a Leader for the second year in a row in Gartner’s Magic Quadrant for Global Digital Marketing Agencies is an acknowledgment of the success we have been able to achieve together.”

[1] Gartner, Magic Quadrant For Global Digital Marketing Agencies, Jay Wilson, Martin Kihn, Jennifer Polk, March 22, 2016

About the Gartner Magic Quadrant

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


About Isobar

Isobar is a global full-service digital marketing agency driven to deliver borderless ideas enabled by technology to transform businesses and brands. We have over 4,500 digital pioneers in over 70 locations worldwide.  Isobar has won over 350 awards, including 18 Agency of the Year titles over the last three years and three Asia-Pacific Agency Network of the Year Awards over the past four years. Key clients include adidas, Coca-Cola, Royal Caribbean Cruises Ltd., Google, Enterprise Rent-A-Car, Kellogg’s, and P&G. Isobar is part of the Dentsu Aegis Network, a wholly-owned subsidiary of Dentsu Inc.


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Paul Buranosky

Marketing Director, Isobar US