Perspectives For Networks on the “Future of TV”

Apple TV Announcement

 

As with most Apple announcements, there’s been a huge amount of ink spilled over the pages of the tech press in the week following it. But this time around the furor, hyperbole and confusion has extended more than usual into the pages of the media press.

Apple TV – branded as the “Future of TV” by a typically self-effacing Tim Cook is here to reshape how we watch programming in “the way that only Apple can”.

But amid the boasts and counter-claims, there remains a decent chance that Apple TV will represent both risk and opportunity for content producers and the networks that broadcast them. What these risks and opportunities are certainly, even if not business-critical today, likely indicative of what’s coming in this rapidly-changing market, and networks should pay very close attention to how they match their strategy to this new development.

In this short paper, we identify the key areas of thinking that networks should have front-of-mind as the new generation of Apple TV starts to take over living rooms worldwide.

View it on slideshare.

 

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