Brandathon 2015: Bridging the Gap Between the Startup and Agency Worlds

Screen Shot 2015-08-11 at 3.47.25 PM

Another Brandathon is in the books and Isobar was proud to partner with Wellist. Wellist is an online patient navigation resource that makes life easier for the caregiver of long-term patients suffering from debilitating illnesses. Offering a host of solutions from lawn care to food delivery and pharmaceutical support, Wellist is designed to reduce stress and remove barriers to adherence.

After a weekend spent racing the clock to create a new brand identity for Wellist, The Ad Club’s exciting conclusion to the 2015 Brandathon was held at the Revere Hotel in Boston on August 6th. Decked out for the night with plenty of food, apps and two fully loaded bars, the Revere Hotel was the ideal setting for agencies to pitch their ideas to a live audience. The Isobar team was raring to go after a quick practice run at the Boston office before setting off for the final countdown.

Presenters were ushered into a separate Green Room where they could watch the show privately as they implemented last minute tweaks to the script. The Isobar creative team, comprised of Brayden Varr and Phil DeAngelis, was 9th in the agency line-up and pumped to share their pitch with the other teams. Even though Isobar didn’t place in the overall competition, we provided Wellist with a campaign they can and plan on using. And had a blast while doing it!

 

Congrats to all of the start-ups and agencies!

Screen Shot 2015-08-11 at 3.52.28 PM

 

IMG_1782

 

More News

| 27th Mar 2020

Beyond the Headlines, Government’s Digital Response to COVID-19

Today you will read the news about Congress’s stimulus package and all the new services and benefits aimed at both keeping people safe from coronavirus and shoring-up our economy.

| 24th Mar 2020

Moving to the Cloud: Get Started With the Basics

It is always critical to keep the reason why a project is being done in mind at all times, and cloud migrations are no exception to this rule.

| 9th Mar 2020

#EachForEqual

Collectively, each one of us can help create a gender equal world.