Isobar Rings in Year of the Goat

Chinese New Year Photo

 

Happy Chinese New Year! For those of you who have broken your new year’s resolutions already, this is your second chance!

 

Along with the Gregorian calendar, China also uses a lunar calendar, which is based on cycles of the moon phases. Chinese New Year, also known as Spring Festival in China, begins on the first day of the first month of the Chinese calendar and lasts for 15 days, ending with a full moon. It is the longest and most important holiday for the Chinese people. Many people in China take several weeks off from work to prepare and celebrate the holiday.

 

Each year in the Chinese calendar is also represented by a zodiac animal. For 2015, it is the Year of the Goat!

 

On Thursday, Feb. 19, the Chicago office held its annual Chinese New Year celebration to ring in the Year of the Goat. The kitchen was decorated with beautiful lanterns, paper dragons, and other traditional Chinese New Year decorations. The decorations definitely created a feeling of festivity and excitement at the office! We also had lunch catered from Yum Cha so that people can try out many of the Chinese dishes eaten on the holiday. The food was delicious… and disappeared at a blazingly fast speed. It was great to see the office come together and partake in the happy celebration. Chinese New Year is all about reunions and getting together with friends and colleagues. Here at the Chicago office, we were definitely in the spirit of gathering together and enjoying each other’s company.

 

Each person at the office was also given a red envelope to keep. Traditionally in China, children are given red envelopes called hong bao filled with “lucky money” inside them. Instead of money, our red envelopes contained yummy Asian candies and a good luck ancient Chinese coin. It was fun to watch people waiting in anticipation to find out what’s inside those red envelopes! There was also a Chinese lion puppet that people could play with to mimic the lion dances that are seen in street parades during the holiday.

 

All in all, we had a wonderful time at the Chinese New Year celebration at the Chicago office. We would like to wish everyone a year of happiness, prosperity, and good health! Cheers to Year of the Goat!

I would like to thank Rudy Loo for his support with the event. Much appreciated!

More News

| 11th Dec 2018

What Marketers Can Learn From Burger King’s Geo-Conquesting Strategy Against McDonald’s

Who would've predicted that the physical space that your brand takes up could be up for grabs to competitors?

| 10th Dec 2018

Curriculums Aren’t Just for School Anymore

Selections from the CTO’s library and Isobar's core curriculum.

| 6th Dec 2018

The Move to Focused Markets

IGNITION 2018 - Day 2 Recap