Service Design Thinking at Isobar

Isobar has published a POV on service design.  Some key points are outlined below and you can get the POV here.

 

  • Service design is more than an offering or a capability – it is a holistic design approach that allows Isobar to deliver the superior omni-channel experiences that customers expect.

 

  • Isobar has long recognized the importance of service design thinking and for years we’ve been helping clients re-imagine their digital service offerings – including how digital fits together within their broader service ecosystem.

 

  • Our service design thinking can transform the people, infrastructure, communication, and digital touch-points that comprise an end-to-end customer journey, improving the experience and the relationship clients have with their customers.

 

  • Isobar also considers the cross-silo systems and processes that are required to support an ideal customer experience.  We design and implement interactions that span time and multiple touch-points including the behind-the-scenes activities.

 

  • Any organization can benefit from service design – not just “service” companies – because service design leads to products, interactions, and brand experiences that are more useful, usable, efficient, effective, and desirable.

 

To read Isobar’s point of view on service design in its entirety, please click here to download.

More News

| 17th Apr 2019

Playtime is over when it comes to digital experiences

Is it too late for toy giants to win in digital?

| 16th Apr 2019

Brand equity gut check: A System 1 approach

Isobar Marketing Intelligence will be back at IIeX NA as Gold Sponsors, April 23-25 – this time in Austin, Texas

| 15th Apr 2019

Creating Single Page Applications in Adobe Experience Manager

Uncovering the opportunities of Single Page Applications in driving experience-led transformation through integration into AEM brand experiences.