Service Design Thinking at Isobar

Isobar has published a POV on service design.  Some key points are outlined below and you can get the POV here.

 

  • Service design is more than an offering or a capability – it is a holistic design approach that allows Isobar to deliver the superior omni-channel experiences that customers expect.

 

  • Isobar has long recognized the importance of service design thinking and for years we’ve been helping clients re-imagine their digital service offerings – including how digital fits together within their broader service ecosystem.

 

  • Our service design thinking can transform the people, infrastructure, communication, and digital touch-points that comprise an end-to-end customer journey, improving the experience and the relationship clients have with their customers.

 

  • Isobar also considers the cross-silo systems and processes that are required to support an ideal customer experience.  We design and implement interactions that span time and multiple touch-points including the behind-the-scenes activities.

 

  • Any organization can benefit from service design – not just “service” companies – because service design leads to products, interactions, and brand experiences that are more useful, usable, efficient, effective, and desirable.

 

To read Isobar’s point of view on service design in its entirety, please click here to download.

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