Going Global – Socially

 

More and more of our work at Isobar has an international flavor, and with offices across the globe, we’ve never been better set up to manage it. At SXSW last month, we were delighted to spend a lot of time with our colleagues from Japan, Poland, Finland, UK and many more. And the nature of our reach means we get to bring in international experience right into the heart of our business.

 

I’m a relatively recent import from Isobar UK, and I lately collaborated with our Chief Commerce Officer Steven Moy to write for Sprinklr about the implications of international markets for social infrastructure. It’s not just about platforms and systems; it’s about people, policy and sensitivity as well. With so much of our brand work being rooted in social, the complexities of rolling out a product from Brazil to Beijing can’t be overestimated. I find that the real gold is to be mined by getting the fine detail right, so working with our Isobar offices on the ground is very fruitful.

 

Sprinklr are excellent at collecting and curating huge amounts of thought leadership from leaders in the field, and this 115-page compendium of insights and opinion from a wealth of leaders is well worth downloading and flicking through.

 

You can download Without Infrastructure, You Can’t Be Social here

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