The UX of Porn

 

Our whole time in Austin was a truly great experience. From the house where we stayed, which was fitted with a Sonos sound system, to the Uber cabs we caught around town and the small independent businesses using Square technology. Being surrounded by tech at this level in the city helped to make for a better, easier and more immersive experience. We can learn what makes a good experience by simply observing behaviours and analysing data (another trend at SXSW). But as our devices become more in tune with how we live they will become more intuitive and our experiences more personal and immersive. Look at Google Now, it knows where we are, what we’ve searched and can relay relevant and contextual information back to us, the two way conversation between us and our devices is starting.

 

In a 5pm talk at the end of Day 4 we found our way to: The UX of Porn. Yep, porn. Steve Johnson tastefully took us through how the industry has trail blazed in its use of new tech and innovation. But, why does the porn industry need to do this? Well, there’s so much competition and so much demand. The industry can afford to experiment and innovate to get a step ahead.

 

Steve went on to say: “Technology should facilitate experiences but sometimes it diminishes them. Experiences should be immersive and not take the user away from the content.”

 

He gave an example of a site which had simplified search tool, like a wizard that gets you to specific content quicker based on what type of thing are you looking for and how much time you have. It also searches across multiple sites making it easier to be immersed in the content you want. In the real world, the New York Times site update is worth seeing for the way it keeps you immersed in its content throughout the site: http://www.nytimes.com

 

To the content itself. From 4D ultra HD TV footage to experiments with Google Glass, the creation of content in the porn industry is also becoming more immersive, making the viewers think they’re actually there. This curiosity and driving without a licence is realistically leading the way for full feature length films. How long will it be before we see a blockbuster filmed entirely with Google Glass?

 

Communication is also facilitated in the porn industry with quick chats over footage, again never taking you away from the content, but designed in a way that communication is part of it. These chat boxes also work with real time translations so no language barriers ever occur. Amazing.

 

In short we must streamline navigation, expanding experiences and facilitate communication. Just a few of the things I learned at SXSW, even if it was from where I least expected it.

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