Transform Community Behavior With Digital Design

 

We probably all agree that keeping people well is vastly preferable to taking care of them when they are sick. Right? It is better for the well-being of individuals, the bottom line of businesses, the wallet of the taxpaying public. It is better for our entire society.

As part of our 5-year strategic partnership with Healthways, the world’s leading Well-being improvement company, Isobar designed and implemented the digital experience for The BlueZones Project. This is part of a highly ambitions and innovative campaign in the State of Iowa that is endorsed by Governor Branstad and funded by Wellmark. The mission is to improve the well-being of the people of Iowa, and so far, the results are very encouraging.

Yesterday Greg Stielstra and I led a “Core Conversation” at South by Southwest about our approach to the design of the BlueZones Project in Iowa. We focused specifically on how we applied principles of behavioral economics to nudge people to pledge their support for the program and take prescribed actions to improve their own well-being and that of their community.

Graphic Facilitator Amy Stielstra captured the discussion for us and we share them with you here today. Feel free to reach out if you have any questions, and thank you again to our participants in the session. We hope you found it informative, useful and entertaining.

Read Greg Stielstra’s blog post here.

 

 

 

 

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