Isobar Featured in ClickZ’s Agency Spotlight Series

Last month, Isobar co-CEOs Geoff Cubitt and Jeff Maling were featured on the marketing news website ClickZ, in a video series exploring various aspects of business and marketing in relation to innovation, the CIO/CMO relationship, big data, mobile and various other industry trends. The interview was separated into four parts and dispersed over the course of a month.

The first video in the series looks at data (big and small) from a both a marketer and user perspective, providing a concrete example of how data is used in everyday life.

In the second installment of the agency spotlight series, our co-CEOs share their views on the importance of innovation in marketing and advertising, citing our partnership with MIT Media Lab as a driver for innovation.

The third video explores the relationship between CIOs and CMOs, as these two roles are increasingly brought closer together as data influences creativity.

The fourth and final installment takes a look ahead at the biggest marketing trend for the next 10 years. Our co-CEOs identify device connectivity and the role data plays in shaping these trends.

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