Isobar Featured in ClickZ’s Agency Spotlight Series

Last month, Isobar co-CEOs Geoff Cubitt and Jeff Maling were featured on the marketing news website ClickZ, in a video series exploring various aspects of business and marketing in relation to innovation, the CIO/CMO relationship, big data, mobile and various other industry trends. The interview was separated into four parts and dispersed over the course of a month.

The first video in the series looks at data (big and small) from a both a marketer and user perspective, providing a concrete example of how data is used in everyday life.

In the second installment of the agency spotlight series, our co-CEOs share their views on the importance of innovation in marketing and advertising, citing our partnership with MIT Media Lab as a driver for innovation.

The third video explores the relationship between CIOs and CMOs, as these two roles are increasingly brought closer together as data influences creativity.

The fourth and final installment takes a look ahead at the biggest marketing trend for the next 10 years. Our co-CEOs identify device connectivity and the role data plays in shaping these trends.

More News

| 20th Jul 2021

Beats Tempo: The Story Behind the Award-Winning Work

We recently sat down with Matt St. Gelais, Executive Design Director, to get the inside scoop on Beats Tempo.

| 19th Jul 2021

Own Your First-Party Data!

First-party data. It’s a sexy topic in marketing right now—dominating the agenda of marketing conversations everywhere.

| 15th Jul 2021

How Businesses Can Create High-Quality Content at Scale

Businesses need a more agile way to support their digital transformation with high-quality content at scale – and dentsu’s Content Symphony is the answer.