Forrester Highlights Isobar as a Multidisciplinary Organization for Innovation

Bert DuMars with David Cooperstein and Alexandra Hayes published a piece for Forrester, Inc. that explores how marketers use agency relationships to drive innovation and business growth. Isobar is cited as a multidisciplinary organization able to move quickly from ideation to creation and then product launch.

Use a multidisciplinary organization model to scale innovations faster.

Sparks Grove, Isobar, and Deloitte all bring the additional capability of multidisciplinary teams to bear to drive and scale innovations faster. These organizations can move rapidly from ideation and creation phases to full-blown launch and operational phases with in-house business process, systems integration, and back-office engineering talent. All three create an agile cell organization model when assigning team members to work on projects, bringing the right talent to the program at the right time.  (Forrester Research, Inc., Agency Partnerships Speed The Innovation Journey, January 2014)

Visit Forrester to access the entire report here.

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