How Tech Will Feel More Human in 2014

Isobar Vice President of emerging technology Dave Meeker predicts that 2014 will be the year advanced technology stops feeling scientific and starts feeling natural. Even the least tech savvy among us will rely on technology to make their lives easier as queries gain more relevance and products are increasingly connected.

 

Whether talking about the connected user, the future of transmedia or the importance of seamless shopping, the overarching trend of 2014 will be the evolution of how people experience a world made easier by technology innovations they feel, rather than see.

 

Read the full article here.

More News

| 7th May 2021

Are You Ready for Social Audio?

In a Covid-19 era that has effectively quashed the spontaneous conversations that used to bloom in cubicle land, social audio apps have flourished.

| 4th May 2021

How and Why Streaming Services Are Embracing Purpose

After enjoying a year of explosive growth during the rise of the stay-at-home economy, streaming services are not just ramping up content but also embracing purpose, especially diversity and inclusion.

| 30th Apr 2021

2021: The Year of Brand Consistency, Efficiency and Agility

Dentsu's latest report uncovers insights from 200 global marketers who shared their priorities and their plans for the future.