Effective Techniques to Wrangle and Decode Design Feedback

Our user experience director Doug Hopkins offers tips on decoding design feedback and explains why this may be the most important skill you can master. Combining our expertise with clients’ desires is an essential piece of the design puzzle that can ultimately determine the success of a project. Doug shares four techniques with Fast Co.Design that will help wrangle client feedback and turn a potentially frustrating situation into an overall great experience.

 

The trick is to decode a request like, “can it be simple like Google, easy to understand like TurboTax, and elegant like my iPad?” while educating clients in the actual needs they’re trying to address. Think of this as the “judo” of accepting and directing design feedback–the philosophy of taking the inertia, direction, and posture of any opposing force and channeling it elegantly into a new, more productive, and positive way forward.

 

Read the full article here.

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