Effective Techniques to Wrangle and Decode Design Feedback

Our user experience director Doug Hopkins offers tips on decoding design feedback and explains why this may be the most important skill you can master. Combining our expertise with clients’ desires is an essential piece of the design puzzle that can ultimately determine the success of a project. Doug shares four techniques with Fast Co.Design that will help wrangle client feedback and turn a potentially frustrating situation into an overall great experience.

 

The trick is to decode a request like, “can it be simple like Google, easy to understand like TurboTax, and elegant like my iPad?” while educating clients in the actual needs they’re trying to address. Think of this as the “judo” of accepting and directing design feedback–the philosophy of taking the inertia, direction, and posture of any opposing force and channeling it elegantly into a new, more productive, and positive way forward.

 

Read the full article here.

More News

| 20th Jul 2021

Beats Tempo: The Story Behind the Award-Winning Work

We recently sat down with Matt St. Gelais, Executive Design Director, to get the inside scoop on Beats Tempo.

| 19th Jul 2021

Own Your First-Party Data!

First-party data. It’s a sexy topic in marketing right now—dominating the agenda of marketing conversations everywhere.

| 15th Jul 2021

How Businesses Can Create High-Quality Content at Scale

Businesses need a more agile way to support their digital transformation with high-quality content at scale – and dentsu’s Content Symphony is the answer.