Forrester’s David Cooperstein Cites Roundarch Isobar as an Innovation Agency

 

David Cooperstein with Shar VanBoskirk and Alexandra Hayes just published a piece for Forrester Inc. that explores the current agency landscape and recommends how marketers should evolve agency rosters. David Cooperstein cites Roundarch Isobar as an “innovation agency” that introduces transformative ideas.

Businesses that face digital disruption need help to out-innovate competitors and to create awareness among empowered consumers. Innovation agencies, like T3, Roundarch Isobar, and R/GA, invent new products and business models.

But if your desire is to turn your business on its head, like Home Box Office (HBO) is doing to the pay-TV industry, look to innovation agencies. Roundarch Isobar helped HBO put its content in the hands of consumers on any screen, leading the industry in digital innovation. (Forrester Research, Inc., The Next Act For Agencies, December 2013)

Visit Forrester to access the entire report here.

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