Roundarch Isobar Co-CEO Jeff Maling shares his POV on creating successful digital experiences

 

Co-CEO Jeff Maling discusses how Roundarch Isobar tackles big digital problems to create engaging digital experiences. Even as our agency continues to grow and evolve we have believed since we were founded that the key to success in digital is seamless integration of design and technology.  In the interview he discusses industry trends, changing media consumption habits and our MIT collaboration.

 

 

You also work to hone the vision of how the agency melds user experience and technology in creative work. How do you approach this work? What are the core things to remember about consumer behavior?

In our view, consumers only care about experience. They don’t care if the experience is built around great creative that doesn’t work, or on the flip side, if the technology underlying the experience was a true engineering feat, but is difficult to use. Consumers care about digital products that work for them and reinforce a brand’s values.

 

 

What is one thing a designer should keep in mind when developing multi-point user experiences?

Context. With every user interaction, the user enters into the experience with a specific context.  What are their perceptions of your brand? Where are they in their decision process? Where are they physically? What device are they using? What do they expect to happen in an interaction based on previous experiences? If you get the context right when designing experiences, it can be magical. If you get it wrong, you can alienate your customer.

 

Check out the full article here.

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