Aegis/Isobar Shines at “Business is Talking” Congress

Dave Meeker gives the keynote at BTR 2013, “Approaching the era of the invisible computer”

On October 3rd, I gave a keynote talk at the “Business is Talking” conference in Warsaw, organized by Netia, Poland’s largest alternative fixed-line telecommunications operator.

We are entering a very interesting time for businesses across the world. Things are changing and industries continue to see disruption.   The technologies that have been introduced over the last decade have changed the way we do business and the ubiquity of mobility, emerging devices and concepts like natural language processing, big data and machine learning are poised to have radical impact on our society and culture.  Desktop computers moved from novelty to compulsory, with new devices now displacing them. Smartphones are everywhere and the coming years will see wearable computers become commonplace amongst consumers.

These topics were on the minds of many of the participants at Business is Talking and were the primary focus of the presentation that I gave, “Approaching the era of the invisible computer.”

It was a thrill to share my ideas with the audience, have countless discussions on how businesses can position themselves in a world of disruption and join in a global Isobar collaboration that was so well received.


The audience watches the keynote address and gets to see Google Glass for the first time

I was able to introduce Google Glass (in person) to the audience and demonstrate some of the interesting ways we are using the device internally and with clients.   Right now, Glass explorers are limited to the United States and people were very excited to finally see the hardware in person and watch it in action.   I really enjoyed sharing the work that we did with Motorola Solutions: a Google Glass application that provides extended situational data to first responders and law enforcement officers.

I also surprised the audience by showing off a prototype application that ties Google Glass to other internet connected devices. This application, called Isobar Glass House, allows for complete command, control and messaging between Google Glass and a smart home. From Poland, the crowd got a real kick out of me pulling up a live camera feed of my (gracious) wife who was feeding the kids breakfast in the morning while I used Google Glass to turn the lights on and off, change TV stations in my living room and perform other home automation tasks from afar.


Dave,checking out the Isobar Innovation Zone

In addition to my talk, Isobar put on a fantastic display of emerging technologies and innovation.  Taking over a large space inside the conference, the Isobar Innovation Zone consisted of  8 different  project showcases that leveraged creative technologies from 5 different Isobar offices in the US, Poland, Malaysia,  Australia and Singapore. In addition to Isobar teams, the entire Aegis Media team in Poland pulled their resources to make this event a huge success.

It really shows how unique Aegis/Dentsu is as a network. True collaborations across regions and working across offices to bring innovation to the marketplace.   This cross-network approach was also well demonstrated as representatives from our different businesses (Krzysztof Andrzejczak, Hypermedia Isobar Managing Director, and Krzysztof Mocek – Carat Poland Managing Director) participated with me on a panel to discuss ‘’The Future of Human: Brand: Interface’’.  This panel was moderated by Radoslaw Brzuska, Aegis Media’s Chief Innovation Officer in Poland.
Indisputable teamwork was seen at Isobar Innovation Zone, gathering hundreds of visitors. They were able to fully experience innovative communication by playing with latest devices like Google Glass or Leap Motion and test a number of Isobar’s innovative projects, like: Isobar Explorer, Soundtrack to Your Life, Test Drive and Viewa, to name a few.
I had a great experience collaborating with our teams in Warsaw.  The audience at BTR 2013 was very savvy and had high expectations for the conference content, and I feel that we really delivered.

Overall, it was a great event and I am honored to have been able to be such a part of it.