MITX Blog: The UX Genie Is In-House (and out of the Bottle)

 

Our user experience director Mark Badger,  gives insight into the evolving world of user experience practitioners on the MITX Blog. Mark provides tips about transitioning UX professionals in house and their importance in overall strategy.

 

Some of my clients are now my peers, but it wasn’t always that way. Not that long ago, companies looked outside their own walls for UX expertise. As more people have recognized that good design can provide competitive differentiation, we’ve seen a rise in user experience practitioners being brought in-house. Overall, the inclusion of UX alongside product, marketing, and IT is a welcome development, but this shift is not without complications, both for clients and for those who provide UX design services to them.

 

Read the full article here.

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