The Economist Lean Back Blog: New wearable technologies raise unique challenges for marketers

Dave Meeker, Roundarch Isobar Vice President of emerging technology discusses wearable technology in an article for The Economist Lean Back Blog.

The industry is once again buzzing about the future of consumer electronics with Samsung’s announcement of its own smartwatch device, The Samsung Galaxy Gear, and Nissan also getting into the smartwatch craze.  The evidence of an emerging post-PC era is all around us, including what we already know about Google’s plans with Google Glass and the speculation about every other major consumer electronics company jumping on the wearable computing bandwagon.

This is a challenge to marketers and brands wishing to engage with consumers as they interact with wearables. Should these devices move beyond the hype-cycle and become as commonplace as smartphones or tablets, it creates a unique set of challenges to brands that are accustomed to reaching consumers on large, dynamic screens.

Read the full article here.

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