Roundarch Isobar Included in Forrester Report “Smart Body, Smart World” For Marketers’

Sarah Rotman Epps?with?Christine Spivey Overby?and?Andia Vokshi?published a piece for Forrester, Inc. that explores how emerging devices such as?Google Glass?and the?Nest home thermostat?fit into a larger marketing strategy. ?In the “recommendations” section of the research she mentions our?strategic?work with adidas on?miCoach.

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LEARN AND EXPERIMENT WITH SMART PARTNERS
Companies such as Progressive Insurance have been building toward the smart world paradigm for more than a decade, with strategic acquisitions, patent filings, and product rollouts. But most companies and marketing leaders don’t have this track record. Even if this is new to you, take heart: It’s actually cheaper and easier than ever to rapidly experiment by piggybacking on off-the-shelf technologies.

Hire agencies with service design expertise. Service design is an approach relatively new to marketers, but fortunately, many of the agencies that offer it are not. (see endnote 23) First, ask your existing digital agencies for examples of service design work ? many have developed practices based upon their usability heritage. Adidas miCoach relies heavily on service design and implementation from Roundarch Isobar.

 

Visit Forrester to access the entire report here.

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