Avis Consumer Mobile Experience Top Rated

Our work with car rental company Avis, started with a redesign of Avis.com and the launch of an entirely new digital strategy. We created the first iPhone Car Rental app as well as the first smartphone mobile website. The includes a geo-based mapping location finder, new reservations creation and existing reservations manager.

A recent study by ForeSee on consumers? ratings of travel industry mobile sites and apps found that customer satisfaction is higher for airlines, hotels and car rental companies than for online travel agencies. The Avis car rental apps and mobile site was top rated for consumer mobile experience!

 

Consumers may have better experiences using the mobile sites and apps of airlines, hotels and car rental companies than those of online travel agencies, a new study released today suggests. The average customer-satisfaction score of airlines, hotels and car rental companies was higher than the average score of online agencies, according to the analysis firm ForeSee, which measured consumer satisfaction. “Customers might be better served going straight to the source for information and booking,” says Eric Feinberg, ForeSee”s senior director of mobile, media and entertainment. The study is based on more than 6,000 responses of mobile users in February. Choice Hotels finished second, with a score of 80, followed by Marriott, at 79. Avis and Enterprise tied for the best car rental score, each scoring 78.

 

Read a re-print of the full article here.

 

 

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