Lessons from Day One at SXSW 2013

 

After surviving the Boston storm and everyone arriving safely, we then focused our attention on checking in, dropping our bags off and just enjoying our debut in Austin.

On our first day of SXSW, we awoke with an almost freshman excitement, determined to get into everything, see everyone and really create a positive Roundarch Isobar presence at the conference. We had all planned to attend the first session by HBO together, showing a unified support of our clients. This talk was scheduled at the AT&T building, the furthest from the cluster of venues and quite a bit of a walk. Still we allotted plenty of time and were able to walk through the city to get there, experiencing all the lovely architecture and funky local stores along the way. Upon arrival, we learned our first lesson: Be super, super early. Especially if it is a morning session, on the first day of the conference, when there aren?t many other sessions to go to.

Although we were locked out of the HBO session, others from Roundarch Isobar were in attendance and we were able to collect ourselves and plan the rest of the day, with time in mind. In the afternoon, we were able to catch 3 different sessions, as well as an installation. Collectively they posed a range of topics focusing on ideas such as, bringing online communities offline, web technology techniques and disruptive education initiatives in Africa.

Stay tuned, we?ll report back soon.

More News

| 16th Jun 2021

When Strategy Fails: We Write Off Start-ups Because They’re Unprofitable

We often fail to realize that startups with better experiences permanently change how we view industries and shift expectations for how products and services should be.

| 10th Jun 2021

The Content Landscape Has Changed, And Brands Need To Adapt – But How?

85% of marketers know they need to transform for the long-term to align with the current climate. But how?  

| 1st Jun 2021

How Technology, Commerce, and Content Fuel Enterprise Success

Isobar's Brooke Ostendorf unpacks what it means to be named a Leader on Gartner's “Magic Quadrant for Global Marketing Agencies.”