Lightning Talk: How to Effectively Reach Your Audience

Lightning Talks are an opportunity for anyone in the office to give a 5-minute talk on any topic of their choice once a month. The format gives participants a chance to practice their presentation skills in a stress free setting and for the audience to learn from and about their colleagues.

The keys to effectively reaching an audience that is not directly invested in your topic can be summarized in 3 points:

1. First grab the audiences? attention.? You can do this by asking a question or introducing the topic in a way they can relate too.
2. Hold their attention by telling them about the structure of your content or what you are going to speak about in the next few minutes.
3. Break the content down to 2-3 points to keep it simple and drive the content home.

More News

| 16th Jun 2021

When Strategy Fails: We Write Off Start-ups Because They’re Unprofitable

We often fail to realize that startups with better experiences permanently change how we view industries and shift expectations for how products and services should be.

| 10th Jun 2021

The Content Landscape Has Changed, And Brands Need To Adapt – But How?

85% of marketers know they need to transform for the long-term to align with the current climate. But how?  

| 1st Jun 2021

How Technology, Commerce, and Content Fuel Enterprise Success

Isobar's Brooke Ostendorf unpacks what it means to be named a Leader on Gartner's “Magic Quadrant for Global Marketing Agencies.”